Testlio: WordPress to Webflow rebuild that consolidated hundreds of pages into ~13 templates

Testlio's WordPress site on WP Engine had grown to hundreds of unique pages with no shared template structure. A direct page-by-page migration would have been cost-prohibitive and would have replicated the original problem on a new platform. The marketing team needed to publish solution pages, case studies, and industry-specific landing pages on their own schedule, but every iteration on the old stack required engineering involvement.

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Webinars were locked into HubSpot. Press releases were added manually one at a time. The homepage couldn't be reconfigured without developer work. None of those flows scaled with the company's growth around the LeoAI Engine.

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They needed a Webflow team that could pick up a Figma design system from their in-house designer, consolidate hundreds of legacy pages into a clean template set, migrate ~200,000 monthly visits without losing SEO equity, integrate the HubSpot webinar workflows, and stay engaged after launch.
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Strategy

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The scoping pass surfaced the central insight: hundreds of pages existed because every page was custom. We collapsed the architecture into ~13 reusable templates organized by content type. Platform pages onto one template. Solutions pages (Capability, Technology, Industry, Job Function) onto 3 to 4 templates. CMS-driven content onto its own template each. That consolidation drove every cost, timeline, and marketing-autonomy decision downstream.
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Design

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We worked directly with Testlio's design team, led by Paola Flores. They delivered the Figma design system, finalized homepage, and templates in early January 2026. Our role was to review, condense Figma patterns into reusable Webflow components, and flag gaps before development started.

Development

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The build followed Finsweet Client-First conventions. CMS collections covered blog, case studies, solutions, industries, capabilities, and press releases. Specific systems built:

• HubSpot webinar integration. Embedded HubSpot forms on Webflow pages, preserving the existing automations (pre-registration, reminders, follow-ups) without rewriting any of them. Highest-risk integration in the project; shipped clean.
• Press release automation. Webflow CMS with tag-based filtering. Marketing tags an entry as `press-release` and it auto-populates the section.
• Homepage component slots. Marketing manually selects which webinar or blog appears on the homepage without touching code.
• Custom Statistics Blocks library. Custom embeds with varied layouts and colors, dynamically styled based on the case study's industry.
• 301 redirect plan. Hundreds of unlinked legacy pages deleted at launch, each one redirected to preserve SEO equity.

QA ran via Feedbucket on staging. Mike Stearns owned final sign-off, with Paola's design team catching system drift.

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Launch and SEO

DNS and hosting transition was coordinated with Testlio's internal DevOps team. Pre-launch QA covered every page across mobile, tablet, and desktop. The 301 redirect map was uploaded to Webflow before cutover. Go-live happened on April 9, 2026.
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The Results

• 823 live pages. 520+ blog posts, 60+ solution pages, 35+ platform pages, 30+ case studies, plus top-level and policy pages
• ~13 reusable templates. The full 823 live pages are powered by ~13 templates we built. That's the consolidation that lets the marketing team ship new content without engineering.
• HubSpot automations preserved. Webinar registration, reminders, and follow-ups intact through the migration
• Webflow Enterprise transition. Supported post-launch as the implementation partner. Active retainer, every month since launch, continuing

Services we delivered

• WordPress to Webflow Migration: full content migration off WP Engine, 301 redirect map for hundreds of unlinked legacy pages
• Webflow Development: component-driven build on Finsweet Client-First. Hundreds of legacy pages consolidated into ~13 templates that now power 823 live pages
• CMS Architecture: collections for blog, case studies, solutions, industries, capabilities, press releases (520+ blog posts alone running on the templates), with tag-based filtering for marketing-team self-service
• HubSpot Integration: webinar registration via embedded HubSpot forms with full automation chain preserved
• Custom Component Library: homepage component slots, Statistics Blocks library, blog marketing elements
• Ongoing Retainer: monthly support hours, Webflow Enterprise transition implementation