Bringing Anna Grozdanova’s’s Practice to Life

The Anna Grozdanova website on a laptop
Anna Grozdanova, a certified Wim Hof and Oxygen Advantage instructor, needed a complete refresh of her outdated website. The previous version lacked structure, good UX, and clear presentation of her diverse services. We collaborated closely to improve the user experience, refine copy, and restructure the site as a personal portfolio. We introduced distinct colors for each service, a calming new typeface, and reused her original photos and videos to keep it personal. Built in Webflow and supported with custom training, the final site reflects Anna’s energy and makes her offerings more accessible to her audience.
The Anna Grozdanova website after the redesign
The Anna Grozdanova website before the redesign
BeforeAfter

Branding

Font family guide showcasing 'Gilroy' font for Anna Grozdanova's branding. The guide includes different heading styles (H1 Jumbo, H1, H2, H3, H4, H5, and H6) with respective font sizes and weights. The font is displayed in various styles with sample text fColor palette for Anna Grozdanova's branding, showcasing various shades for Wim Hof, Oxygen Advantage, and Retreats, including dark blue, teal, and green tones. Each color is displayed with its corresponding hex code, ranging from lighter to darker shades

UX and Strategy

Website sitemap for Anna Grozdanova's site, showing sections including Wim Hof Method, Oxygen Advantage, Meditation, and Retreats. Additional sections for About, Contact, Media Appearances, Events, and Legal disclaimers.Wireframe design of Anna Grozdanova's website, showing the layout for different sections including content blocks, images, navigation, and buttons.

Web Design

Website design for Anna Grozdanova, showcasing corporate training in the Wim Hof Method. Includes sections on the benefits of the method, client testimonials, and an invitation to engage with the content.Website design for Anna Grozdanova showcasing the Wim Hof Method and Oxygen Advantage courses. Includes sections for online programs, client testimonials, and course details for personal and corporate training.Website of Anna Grozdanova with a focus on the Wim Hof and Oxygen Advantage methods, displaying the homepage with an informational banner about the course and navigation linksVisualization of services and offerings for corporate training, featuring images from Anna Grozdanova's website showcasing seminars and corporate training on the Wim Hof methods.

Webflow Development

Screenshot showing Anna Grozdanova's website in the Webflow editor, with the header section being edited. The image also displays the CMS panel with various content entries and properties, as well as the site's design preview with 'Unlock Your Inner Power'

Services we delivered

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