Haelan: a one-stop healthcare website, designed and built on Webflow against a tight deadline

Haelan homepage hero, The doctor in the family, with a smiling doctor and cards for medical centers, home visits and telemedicine
Haelan came to us with a clear vision: one platform for every health need, making medical care easy to reach whether patients are at home or at Haelan's medical center. The website had to reflect that brand and mission, stay easy to navigate for visitors who aren't technical, and launch on a tight deadline that left no room for delays or for compromises on quality.

Branding

Haelan typography sheet for the Muller typeface in bold and regular, set in dark teal on light greyHaelan colour palette with five swatches and hex values in teal and green tones plus a light grey neutral

UX and UI Design

Low-fidelity Haelan wireframes for the homepage and service pages, with Bulgarian placeholder headingsHaelan homepage UI design with a home-care photo hero, service cards and a numbered how-it-works listHaelan page sections showing doctor photography, remote monitoring devices, a specialist list and care packagesThree Haelan page designs covering employer health care, about us, and the medical services and packages page

Webflow Development

Haelan homepage open in the Webflow Designer with the Navigator panel, plus CMS collection and asset panelsHaelan pages on four tablet mockups covering about us, hospital services, reviews and professional trainings

Services we delivered

  • UI & UX Design: low-fidelity wireframes, then page designs for the homepage, home care, employer health care, medical services and packages, about us, hospital services and reviews
  • Content Strategy: one place for every health need, at home or at the medical center, kept easy to navigate for visitors who aren't technical
  • Webflow Development: the site built in Webflow, with CMS collections behind it
  • SEO: SEO set up as part of the build
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