TeamUp, DaySmart Software's fitness class and membership management brand, ran its marketing site on HubSpot CMS. The inventory was substantial: 328 website and landing pages, 702 CMS items, 81 forms feeding the sales funnel, and around 290 design modules accumulated over years.
The team wanted a Webflow instance they could maintain going forward, without losing what worked: the blog archive that drives organic traffic, the HubSpot forms wired into their CRM and automations, and a login flow served through a reverse proxy that could not break during cutover.
Strategy
We audited the full site before migrating anything. A Site Audit spreadsheet classified every URL, and pages with zero clicks were retired instead of migrated, so the new site launched clean rather than carrying dead weight. A complete redirect map covered everything else. The working cadence was a weekly call with DaySmart's project lead plus asynchronous review in Figma and Feedbucket.
Development
The build is component-based: every section is a reusable component, so TeamUp's team can assemble new pages without developers, keeping time to market in their own hands. DaySmart's team owned the design direction, with our designers supporting on UI and UX for the new pages. The blog and resources migrated via structured CSV exports from HubSpot. The 81 HubSpot forms stayed as embeds, preserving every CRM automation behind them; the client's own team verified live submissions arriving in HubSpot before launch. Four CTA pop-ups were recreated natively.
Launch and SEO
Technical SEO shipped with the build: 301 redirects, schema markup on all key pages, and canonical scripts on catalogue pages. The launch itself ran through DaySmart's Amazon CloudFront reverse proxy, and when an SSL redirect loop appeared during cutover we worked it live with Webflow support and DaySmart's technical team; the client's engineer deployed the CloudFront fix and the site was live the same day. The client's words that evening: "everything appears to be functioning as expected... happy launch!" Handover included workspace transfer, hosting setup, custom Webflow training videos with a summary sheet, and a post-handoff SEO check.
The Results
| Metric | Result | Context |
|---|---|---|
| 732 URLs | Live on Webflow | 628 blog posts, 24 feature pages, 21 guides; verified August 2026 |
| 2 months | Kickoff to launch | Kickoff May 2026; live July 13, 2026, with the marketing funnel intact |
| 81 forms | Preserved with CRM automations intact | Client-verified live submissions in HubSpot before launch |
| Second brand signed mid-project | DaySmart engaged us for timetopet.com | Requested June 16, four weeks before TeamUp launched, on the same agreement |
| Same-day launch recovery | SSL redirect loop resolved during cutover | Live coordination between our team, Webflow support, and DaySmart engineering |
Services we delivered
- HubSpot to Webflow Migration: full site and blog migration guided by a click-data audit, 301 redirect map, zero-click pages retired
- Webflow Development: component-based build for marketing self-service, CMS collections for blog, guides, webinars, and case studies
- Forms and Funnel Preservation: 81 HubSpot forms embedded with automations intact, client-verified pre-launch
- Technical SEO: schema on key pages, canonicals on catalogue pages, post-handoff SEO check
- Launch Engineering: reverse-proxy cutover with DaySmart's CloudFront setup, same-day SSL issue resolution with Webflow support
- Training and Handover: workspace transfer, hosting setup, custom training video library with summary sheet
