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Home
Work
Healthcare

Bringing Anna Grozdanova’s’s Practice to Life

We redesigned Anna’s site with modern UX, clear service structure, and Webflow flexibility - highlighting her seminars, retreats, and meditations.

Website of Anna Grozdanova, a certified instructor in the Wim Hof Method (Level 2) and Oxygen Advantage Advanced Instructor, displayed on a laptop. The homepage features a calming image of Anna and a call-to-action button in Bulgarian, encouraging visitors
Image of the Website After RedesignImage of the Website Before Redesign
The challenge

Project Goals and Objectives

Anna Grozdanova, a certified Wim Hof and Oxygen Advantage instructor, needed a complete refresh of her outdated website. The previous version lacked structure, good UX, and clear presentation of her diverse services. We collaborated closely to improve the user experience, refine copy, and restructure the site as a personal portfolio. We introduced distinct colors for each service, a calming new typeface, and reused her original photos and videos to keep it personal. Built in Webflow and supported with custom training, the final site reflects Anna’s energy and makes her offerings more accessible to her audience.

Client

Anna Grozdanova
Date
March 2025
Category
Healthcare
Services
UI & UX Design
Content Strategy
Webflow Development
Website
Visit Website
The solution

Branding

Font family guide showcasing 'Gilroy' font for Anna Grozdanova's branding. The guide includes different heading styles (H1 Jumbo, H1, H2, H3, H4, H5, and H6) with respective font sizes and weights. The font is displayed in various styles with sample text f
Color palette for Anna Grozdanova's branding, showcasing various shades for Wim Hof, Oxygen Advantage, and Retreats, including dark blue, teal, and green tones. Each color is displayed with its corresponding hex code, ranging from lighter to darker shades
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UX and Strategy

Website sitemap for Anna Grozdanova's site, showing sections including Wim Hof Method, Oxygen Advantage, Meditation, and Retreats. Additional sections for About, Contact, Media Appearances, Events, and Legal disclaimers.
Wireframe design of Anna Grozdanova's website, showing the layout for different sections including content blocks, images, navigation, and buttons.
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Web Design

Website design for Anna Grozdanova, showcasing corporate training in the Wim Hof Method. Includes sections on the benefits of the method, client testimonials, and an invitation to engage with the content.
Website design for Anna Grozdanova showcasing the Wim Hof Method and Oxygen Advantage courses. Includes sections for online programs, client testimonials, and course details for personal and corporate training.
Website of Anna Grozdanova with a focus on the Wim Hof and Oxygen Advantage methods, displaying the homepage with an informational banner about the course and navigation links
Visualization of services and offerings for corporate training, featuring images from Anna Grozdanova's website showcasing seminars and corporate training on the Wim Hof methods.
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Webflow Development

Screenshot showing Anna Grozdanova's website in the Webflow editor, with the header section being edited. The image also displays the CMS panel with various content entries and properties, as well as the site's design preview with 'Unlock Your Inner Power'
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