Ergomotion Plus's Redesign Journey

The Ergomotion Plus website on a laptop
Ergomotion Plus approached us with a challenge: enhance the user experience on their product page to boost conversions. Our task was two-fold: revamp the UX for a smoother journey and develop a strategy aligned with Ergomotion Plus's goals and audience preferences. We delved into user needs, market trends, and crafted a more intuitive and engaging design to drive users toward purchasing their beds.
The Ergomotion Plus website after the redesign
The Ergomotion Plus website before the redesign
BeforeAfter

Branding

Ergomotion Plus typography sheet showing Cera Pro in bold, medium and regular weights on a dark backgroundErgomotion Plus colour palette with eight rounded swatches and hex values from #C09669 and #4197B5 to #F5F5F5

UX and UI Design

Ergomotion Plus sitemap tree branching from Home to product, technology, blog and store pages, plus inner utility pagesLow-fidelity Ergomotion Plus wireframes in blue and grey showing stacked product page sections and image placeholdersThree full-page Ergomotion Plus designs covering the about, sleep app and technology pages with dark bedroom photographyCollage of Ergomotion Plus page sections including the ErgoSportive app hero with phone mockups and a company history timelineFour Ergomotion Plus mobile screens showing the athlete community, smart bed product page, alarm presets and sleep progressErgomotion Plus app dashboard section with sleep metric tiles and a Garmin wearable panel, over lighter personalisation screens

Social Media Banners

Six square Ergomotion Plus social media banners promoting the ErgoSportive smart bed, seasonal discounts and an athlete quote

Services we delivered

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