Friendly & Functional: Fintrade's Website Transformation

The Fintrade website on a laptop
Fintrade, a financial organization dedicated to supporting small businesses, sought a website refresh. Their existing website, while functional, lacked a modern aesthetic and user-friendly experience. Our collaborative effort involved a complete redesign and restructuring of the website. Focusing on user-friendliness and powerful marketing elements, we crafted a website that guides users towards taking action and generating leads. The final design strikes a balance between modern appeal and a welcoming, approachable feel, ensuring it resonates with Fintrade's target audience of small businesses.
The Fintrade website after the redesign
The Fintrade website before the redesign
BeforeAfter

Branding

Fintrade typography sheet for the Gilroy typeface in Black, Semibold, Medium and Regular weights with sample paragraphsFintrade colour palette of eight rounded cards with hex values in blue, green, amber and orange plus their pale tintsFintrade icon set of outlined line icons in pastel blue, green, orange and red circles arranged in a stepped grid

UX and Strategy

Fintrade sitemap tree from the homepage into product, services, about, blog and careers branches plus utility pagesFintrade greyscale wireframes of the loan product pages with hero, benefits grid and credit calculator blocks

Web Design

Fintrade homepage hero variants layered on green, each pairing a headline with a photo of a different business ownerFintrade design sections on an angle: credit calculator, video testimonials, financing cards and mobile screensFintrade mobile screens in four phone mockups covering financing, personal consultant, products and the reasons listFintrade product pages for Oborot, Plus and Capital shown side by side with hero, use-case and benefits sectionsFintrade loan application page with an amount slider and form, plus the three-step process and product detail panels

Services we delivered

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