Fit Panther: Beautiful Upgrade, Boosted Brand: FitPanther Case Study

The Fit Panther website on a laptop
FitPanther, a leading provider of healthy meal plans, faced a challenge: their website, while boasting excellent SEO, felt outdated and lacked visual appeal. This could potentially deter potential customers from exploring their services. Our goal was to completely redesign the website, enhancing its visual style and user experience, while critically maintaining the existing website structure to preserve the strong SEO foundation they had already built.
The Fit Panther website after the redesign
The Fit Panther website before the redesign
BeforeAfter

Branding

Fit Panther typography sheet pairing Bebas Neue bold with Sofia Pro medium and light over a soft green backdropFit Panther colour palette of ten swatches shaped like the brand squiggle, each labelled with its hex value

Web Design

Fit Panther redesigned pages set at an angle, showing the plated-food homepage hero, menu cards and mobile viewsFit Panther balanced menu page with plated dishes, a macronutrient donut chart and quality icons beside a cake pageFour Fit Panther phone mockups showing a cake product page, nutrition table, quality badges and popular menu cards

Google Display Banners

Fit Panther display banners for the high-protein, keto, fibre and protein menus with food photos and calorie ranges

Print Materials

Fit Panther printed flyer mockup showing a menu grid on one side and a QR code with contact details on the other

Services we delivered

More work

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