Gymdesk is a gym management SaaS whose growth runs on SEO and content. Its marketing site lived on a custom CMS that made exactly those things hard: publishing was slow, landing pages depended on developers, and the marketing team could not move at the speed their channels demanded.
A migration also carried real risk. Years of blog content and rankings drove signups, the marketing site handed sessions directly into the product's signup flow, and the domain architecture was shared with the application itself. Moving the environment without breaking trust, traffic, or signups was the whole assignment.
Strategy
We scoped the migration page by page, with a per-element time breakdown the client could inspect line by line. The application moved to app.gymdesk.com so the marketing site could own the root domain cleanly. Design was replicated, not reinvented: the goal was a faster, self-serviceable platform under the same brand.
Development
The build centered on a component design system: hero variants, testimonial collections, sortable FAQ collections, and feature cards the marketing team now assembles without developers. All 491 blog posts migrated into Webflow CMS. Two systems needed real engineering:
- Signup flow integration. The marketing site passes sessions to app.gymdesk.com through a secure one-time key, designed to avoid CSRF and webhook race conditions.
- Japanese localization. The full site runs at gymdesk.com/ja on Webflow Localization, proofread by a third-party agency, with browser-language detection that remembers the visitor's choice.
Launch and SEO
Launch was engineered around the client's infrastructure. When a Cloudflare configuration conflict on the client side broke application redirects during the first cutover attempt, we reverted cleanly and relaunched the next day: live December 11, 2025. The post-launch punch list ran for two weeks: sitemap and robots fixes, Search Console verification, and a redirect cleanup that resolved 927 crawler-reported errors. The client's SEO lead in January: "Overall though, we've seen positive impact from the ones that were fixed!" No ranking losses were reported after the migration.
The retainer
Five days after launch, Gymdesk asked for retainer options unprompted. Since then the partnership has run on prepaid hour packages with a weekly call: an event landing page designed, built, and shipped in under 24 hours against a live deadline (time to market measured in hours, not weeks); five comparison pages; a homepage hero refresh and a pricing page redesigned by our designers in two directions for the team to choose from; a webinar ecosystem; and the pages for Gymdesk's October 2026 product launch. When a third-party cookie tool broke blog pagination, we root-caused it through Webflow's Enterprise partner support channel rather than guessing.
The Results
| Metric | Result | Context |
|---|---|---|
| 491 blog posts | migrated into Webflow CMS with rankings-critical URLs preserved and redirected. | |
| 13 weeks contract to launch | Signed September 9, 2025; live December 11, 2025. | |
| 1,226 URLs live in 2 languages today | (English + Japanese), verified August 2026: the site has kept growing on the new platform. | |
| 927 redirect errors resolved | in the post-launch cleanup, with the client's SEO lead confirming positive impact. | |
| A 12-month retainer and counting | , requested by the client 5 days after launch. | |
| The reference that won the next deal | Another fitness management SaaS chose us for its own Webflow migration after seeing the Gymdesk project and testimonial. |
“Migrating complex systems is always a high-stress project, but working with this team gave me a level of security I didn’t expect. I felt completely confident that our data was in safe hands, and their attention to detail ensured that everything was handled securely and professionally.”
Brian Lastovich
VP of Marketing @ Gymdesk
Services we delivered
- CMS to Webflow Migration: full site and 491-post blog migration, URL preservation, 301 mapping, post-launch redirect cleanup
- Webflow Development: component design system for marketing self-service, CMS collections, video section, blog pagination
- UI & UX Design (retainer): homepage hero refresh and pricing page redesign concepts by our design team
- Localization: full Japanese site on Webflow Localization with agency proofreading and browser-language detection
- Product Integration: secure one-time-key signup flow from the marketing site into app.gymdesk.com
- Technical SEO: sitemap, robots, Search Console setup, schema and alt work, redirect batches
- HubSpot Integration: marketing forms and automations connected
- Ongoing Retainer: prepaid hour packages since December 2025, weekly cadence, sub-24h turnarounds when deadlines demand it
