Building Confidence Through Art: I CAN Goes Online

The I Can website on a laptop
I CAN, a new initiative dedicated to fostering creativity and confidence in children through art-based activities, needed a digital space to showcase their programs and connect with parents. Their goal was to create a user-friendly website that catered to both parents and children. We designed a website that prioritizes a positive user experience (UX) with a clear and engaging layout. The website incorporates a playful aesthetic with a ripped paper texture, reflecting the artistic spirit of I CAN. The website clearly communicates their program offerings, upcoming events, and digital presence. Additionally, we integrated a user-friendly e-commerce shop featuring high-quality arts, toys, and crafts, perfect for nurturing creativity at home.

Branding

I Can typography sheet pairing the Yeseva One serif with Futura PT, shown with character sets and sample linesI Can colour palette of six torn-paper swatches with hex values, in deep greens and light neutral greysNine hand-drawn I Can illustrations of framed artwork, gift boxes, a paint palette, raised hands and a megaphone

UX and strategy

I Can sitemap in green, branching from the home page into about, online shop, events, blog, academy and contactsI Can wireframes in green and grey, showing the homepage, artist pages and a filtered product listing layout

UI design

I Can homepage UI design with torn-paper section edges, a photo collage of workshops and the dark mission blockFour I Can desktop sections covering the mission cards, founder story with video, social work and product categoriesThree I Can artist profile screens with a painting grid, artwork listings and a leave-a-review modal windowFour I Can online shop screens: paintings listing with filters, a product page, cart drawer and checkout summaryFour I Can mobile screens covering mission illustrations, newsletter signup, artist signup and product categories

Webflow development

I Can site built in the Webflow Designer, with the Navigator, Style panel, Pages list and CMS Collections open

Services we delivered

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