SPARC Sports teaches the part of tennis that does not happen with a racket. Its programme is built with licensed sport psychologists to help players develop focus, confidence and resilience, and it gives coaches a way to turn what they observe into something they can actually track across a squad.
The website job was narrower and more urgent: one landing page that explains all of that to two different audiences, the coach who buys and the athlete who uses it, and gets them to the app. No discovery phase, no luxury of a long design exploration. The useful question was how tightly the sequence could be run without taking the client out of it.
How it ran
Typography and direction were settled in the middle of March 2026. The Webflow build ran from 16 to 19 March, with staging up on 17 March so the client could watch the page take shape rather than wait for a reveal. Internal QA followed from 20 to 23 March. The client's own review window ran on 26 and 27 March, and the page went live on 30 March.
Under three weeks from start to live, with a real review step rather than a rushed sign-off.
The review that mattered
Client feedback came through Feedbucket, so every comment was pinned to the element it referred to instead of arriving as a list of written descriptions to interpret. What came back was substantive: restructure the pricing section, fix the contact bar, and add a download link for Android users alongside the existing one.
Those are exactly the changes that get pushed to a phase two when a launch is running hot. All of them were resolved before the page went live, and both app store links are still there on the live site today.
The team
A compressed timeline works when the roles are clear. Development, design review, project management and QA each had an owner and the handoffs were scheduled rather than improvised. That is the only reason a four-day build can absorb a full client review round and still hit its date.
The Results
| Metric | Result | Context |
|---|---|---|
| Under 3 weeks | Kickoff to live | Direction settled mid March 2026, live on 30 March 2026, the date set at the start |
| 4 days | Webflow build before QA | 16 to 19 March, with staging visible to the client from 17 March |
| Structured client review | Feedback pinned to elements through Feedbucket | Rather than a list of descriptions for the team to interpret |
| Feedback resolved before launch | Pricing section restructured, contact bar fixed, Android download link added | Not deferred to a later phase. Both app store links verified live on 13 September 2026 |
| Two audiences, one page | Coaches who buy and athletes who use it | With routes through to both the App Store and Google Play |
Services we delivered
- Web Design: landing page design including typography direction and a restructured pricing section, written for coaches and athletes at once
- Webflow Development: four-day build with staging visible to the client throughout, and app store routes for iOS and Android
- QA and client review: internal QA followed by a structured client review round through Feedbucket, with all feedback resolved before launch
