The Journey Platform: a refreshed website on Webflow for a growth platform built for CEOs

The Journey Platform homepage on a laptop: Exceptional outcomes require unconventional moves, beside the isometric J mark
The Journey Platform’s outdated website design posed a challenge to their mission of helping forward-thinking CEOs execute ambitious growth strategies. Their goal was clear: refresh the design while maintaining the website’s structure. We migrated the platform to Webflow, ensuring the brand’s identity remained strong through its colors and typography, while delivering a fresh, cohesive, and user-friendly design.
The Journey Platform homepage after the redesign, with the refreshed hero, Get Started button and the logo strip of companies its alumni come from
The Journey Platform homepage before the redesign, with the Exceptional outcomes require unconventional moves hero and Apply and Free Assessment buttons
BeforeAfter

Color Palette, Typography and Brand Assets

The Journey Platform brand colour palette shown as rounded path shapes with hex values in blue, green and near-blackThe Journey Platform typography sheet showing Plus Jakarta Sans in Light, Medium, Bold and Extrabold weightsSix The Journey Platform industry illustrations with isometric 3D icons for globe, code, briefcase, stethoscope, cart and cardThe Journey Platform brand imagery pairing cut-out business portraits with growth charts and dashboard cardsBefore and after comparison of The Journey Platform isometric illustrations, refined into cleaner cards with the J mark

Sitemap

The Journey Platform sitemap tree branching from Home into Solutions, CEO Stories, Resources and Company with a colour legend

UX & UI Design

The Journey Platform desktop homepage design with the hero headline, client logo strip and growth benefit sectionsThe Journey Platform page designs for CEO stories, goals, core values and a leadership team grid with headshotsThree full-length The Journey Platform page mockups covering the platform overview, feature cards, integrations and FAQFour The Journey Platform mobile screens showing the hero, benchmarking, platform and software vertical sectionsThe Journey Platform strategy execution page shown as paired desktop and mobile mockups with the dashboard visual

Webflow Development

The Journey Platform built in the Webflow Designer with the Navigator tree, style panel, CMS lists and a code embed

Services we delivered

  • Brand Identity: the colour palette, Plus Jakarta Sans typography, industry illustrations and brand imagery, with the isometric illustrations refined around the J mark
  • UI & UX Design: a sitemap, then desktop and mobile designs for the homepage, CEO stories, the platform, software verticals and strategy execution
  • Webflow Development: the site migrated to Webflow with its original structure kept, built with CMS lists
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The SmartrBID homepage hero, Automated Reporting and Incident Management for Business Improvement Districts, beside an incident map and dashboard illustration

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SmartrBID replaced its Wix site with a Webflow build and a MemberStack member portal, migrated its customers, and launched in 10 weeks for a hard deadline.

Reviewed on Clutch, 23 reviewsRated 5.0 on Clutch from 23 verified client reviews. View profileWebflow Premium Partner EnterpriseWebflow Premium Partner Enterprise. View profile

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