Überlube: a premium website makeover that replaced a dated store with a faster, cleaner shopping experience

The Überlube homepage on a laptop: Feeling is everything, with a hand holding the glass bottle
The primary problem our client wanted to solve was their outdated website, which featured poor user experience and led to declining sales. They needed a modern, streamlined, and visually appealing website that could effectively showcase their product to their customers.
The Überlube homepage after the redesign: Feeling is everything beside a hand holding the bottle, on a dark green background
The Überlube homepage before the redesign: a full-width photo of two hands with Feeling is everything and a Try Now button
BeforeAfter

Digital Strategy and UX Design

Our approach focused on combining cutting-edge design with technical expertise to fully understand the client's needs and create a solution that enhanced their online presence. We began by conducting in-depth research on their target audience and unique selling points.

The Überlube website wireframing processÜberlube website wireframes

Web Design

Through our design and technical decisions, we successfully addressed the challenges faced by Überlube and delivered a premium website.

The Überlube website homepage designÜberlube website product pagesÜberlube website product pages in tablet viewÜberlube website colour palettes

Marketing materials

The Überlube website resources page

Services we delivered

  • UI & UX Design: wireframes, then the homepage and product pages for desktop and tablet, and the resources page
  • Content Strategy: research into the target audience and the product’s unique selling points
  • Brand Identity: the website colour palettes
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