![Image of the Website After Redesign](https://cdn.prod.website-files.com/64882bdce545bb88ff9090cd/64eefc2a815fa760704cce90_B%20Eye%20After.webp)
![Image of the Website Before Redesign](https://cdn.prod.website-files.com/64882bdce545bb88ff9090cd/64eefc27717532eb46044a99_B-Eye%20Before.webp)
Project Goals and Objectives
B EYE's existing website exhibited three main problems: an outdated design that didn't align with their innovative services, poor user experience due to confusing navigation and dispersed essential information, and a lack of effectiveness in driving user engagement and generating new business leads.
Branding
![The fonts used for B-eye's website](https://cdn.prod.website-files.com/64882bdce545bb88ff9090cd/64c8b99c07a958227d5f5173_branding-1.webp)
![Color palletes used for B-eye's website](https://cdn.prod.website-files.com/64882bdce545bb88ff9090cd/64c8b99c88a0b45f1fc5b611_branding-2.webp)
Web Design
In addition to having engaging copy and visuals, we integrated a lead capture form prominently on the homepage to capture visitor information. We also added relevant CTAs and intuitive contact forms to encourage users to reach out to B EYE.
![B-eye's homepage](https://cdn.prod.website-files.com/64882bdce545bb88ff9090cd/64eefd9da5b4c599765c8213_1.webp)
![B-eye's website landing pages](https://cdn.prod.website-files.com/64882bdce545bb88ff9090cd/64eeff99b77215711c333b21_2.webp)
![Beye's website on mobile version](https://cdn.prod.website-files.com/64882bdce545bb88ff9090cd/64c8b9a94d77e1546780b7f8_web-design-2.webp)
![Image of B-eye's "How it started" story on a mobile device](https://cdn.prod.website-files.com/64882bdce545bb88ff9090cd/64c8b9a81ec040c990d5ed13_web-design-3.webp)
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