Redesigning Growth for High-Risk Finance

FirmEU’s previous website no longer reflected their expertise in providing banking and payment processing solutions for high-risk industries such as crypto, CBD, travel, MSB, and adult businesses. The design felt outdated, the structure lacked clarity, and the inquiry forms were overly complicated — affecting conversion rates. We delivered a full redesign and migrated the website to Webflow, restructuring the content for clarity and usability. By simplifying the inquiry flow, introducing industry-based dropdowns, and removing unnecessary elements, we created a modern, conversion-focused platform that better supports both FirmEU’s partners and their clients.