B2B Website for Food Sourcing company
How We helped World Food and Flavors with our strategy and design process to redesign and reposition they website
- Brand Identity
- UX Design
- UI Design
- Web Design
World Food&Flavours came to us with a non functional website which was 10 years old with a lot of bugs on it. They had a lot of problems both navigational, functional and communicational. The website did not bring value to their customers.Their main challenge was to present themselves as a trustful partner as well as to give useful information to their target audience which is segmented and easy to navigate.
We started with changing the logo and the overall outdated look they had. We changed the font and illustrations to make them more user friendly and modern. Also we simplified the whole web structure in order to make the user's choice easier.Finally we structured the whole website to be B2B oriented with clear Call to Action buttons and ready to receive their potential customers.
Finally we designed everything and adapt it to all devices. We delivered World Food and Flavors a beautiful website with modern look and feel
We created a brand and an online concept of their business to completely re-position the company on the market. Now they have a user-friendly website that communicates their brand values with easy navigation for the target audience.