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UX vs UI design custom thumbnail

UI vs UX Design: What's the difference & Why do they both matter?

February 9, 2024
Time reading
8 min
Table of contents

User experience (UX) and user interface (UI) are like the dynamic duo of web design. They work together, but each has its special powers. Unfortunately, these terms often get mixed up or completely misunderstood. No worries, though. In this blog post, we are breaking down the differences and explaining why you need both to rock the web game. We promise to keep it fun and informative!

UI vs UX Design: Brief Overview

Before we dive deeper, let's address the big question – UI and UX, siblings or distant cousins? We will try to spill the beans in the most non-boring way possible.

Feature UI UX
Focus Appearance, aesthetics, visuals User experience, usability, emotions
Responsibilities Designing interfaces, building mockups User research, creating user journeys, wireframing
Impact Attractiveness, ease of use on a surface level Overall satisfaction, problem-solving, user journey
Deliverables Mockups, prototypes, style guides User personas, user flows, wireframes
Skills Graphic design, visual communication, interaction design Empathy, problem-solving, user research, data analysis

Picture this: UI (User Interface) is the burger - the juicy visual stuff you can't wait to sink your teeth into bun, cheese, the works. It's the design layout, the buttons, the colors that make you drool a little. Now, UX (User Experience) is the overall taste, the feeling of fullness, the service, and even how your tummy feels afterward.

You've probably heard someone say, "UI is not UX!" and wondered if it's some sort of cryptic puzzle.

While we’re here to make things more interesting than plain old text, remember to focus on making your UI visually appealing and your UX smooth. Don't underestimate the importance of both. For example, your website's appeal lies in its ability to captivate users, enticing them not just to visit but to remain engaged and revel in the experience it offers.

UI Design: Where Aesthetics Meet Action

Keep scrolling to discover the key features and benefits of a good UI.

Understanding the Basics

UI design is all about crafting stunning and intuitive interfaces and microinteractions for software and electronic devices. We're not just talking about fancy graphics and pretty colors here — UI design is all about making it easy and enjoyable for people to interact with your digital product.

Plus, when we say UI design, we're not just talking about graphical user interfaces. We're also talking about voice-controlled interfaces and other cool ways of interacting with technology. These advancements offer some pretty awesome opportunities to level up user experiences and push the boundaries of design.

Benefits of a good UI

If you want to create an interface that users will love, think of UI design as the magic touch that makes technology not only super functional but also incredibly fun. 

These factors play a crucial role in enhancing user satisfaction and optimizing the overall user experience:

  • Intuitive Use

A well-designed UI should be so user-friendly that it's practically reading your mind. No confusion or instruction manuals are required!

  • Aesthetics

From stunning visuals to intuitive design, a well-crafted UI can captivate your attention, enhance usability, and make every interaction a delightful journey.

  • Efficiency 

With a sleek and thoughtful UI design, you'll be cruising through tasks on the website or application in no time.

UX Design: The Blueprint of Digital Satisfaction

Let’s discover how impeccable UX design becomes the driving force behind successful digital products. 

UX Design Explained and Simplified

UX design is all about crafting a killer experience for users when they interact with a product. It involves paying attention to every little detail, thinking about what users need, and constantly refining the design to make it better.

By focusing on user-centered design, UX designers aim to understand what makes users tick. They do user research, run tests, and fine-tune their designs based on feedback. It's all about creating a product that feels intuitive and enjoyable to use. That is exactly why we often recommend our clients to ensure their website have a captivating website scroll animation.

Benefits Of A Good UX Design

In a world where people's expectations keep changing, UX design can make or break user satisfaction, engagement, and even business success. So, yeah, UX design is a big deal. 

  • Customer satisfaction

Customer satisfaction is greatly influenced by a seamless user experience (UX) that strategically maps out website interactions, fostering optimal conditions for business success.

  • Engagement

Good UX is like a magnet for positive emotions and strong connections with the brand, resulting in engagement rates that go through the roof.

  • Conversion Rates

Users are way more likely to convert when they can effortlessly navigate and find what they're after, all while having an amazing experience.

UI is for visual appeal and functionality, but UX is what helps companies create products that truly stand out in a crowded market.

Now, let's delve deeper into their dissimilarities and uncover a more profound understanding.

UI Design VS UX Design - Exploring All The Differences

By exploring the subtle nuances and embracing the user's perspective, we'll gain a comprehensive understanding of how UI and UX come together to create exceptional user-centric designs. 

Look vs. Feel

  • UI combines aesthetics with usability
  • UX focuses on creating an emotionally engaging and seamless user journey

A well-designed UI goes beyond being pretty, it's an intuitive and user-friendly platform that takes the user experience to the next level. Paying attention to the tiniest details in UI design ensures that every element, from the layout to the colors, typography, and interactive elements, works together like a dream team to create a cohesive and engaging user interface.

On the flip side, UX (User Experience) is all about the feel - it's the emotional rollercoaster of user interaction. UX designers weave together the threads of joy, ease, and efficiency, creating an immersive journey for users that leaves them wanting more. With each design decision, UX designers prioritize user satisfaction, ensuring that every interaction is seamless, intuitive, and unforgettable.

Design vs. Prototyping

  • UI design involves creating visually appealing and user-friendly digital products
  • UX prototyping creates interactive experiences that captivate and impress users

UI design involves crafting the visual blueprint, user interface elements, and interactive experiences that bring a digital product to life. It's all about finding that sweet spot between making things look amazing and making them easy to use. 

On the other hand, UX prototyping is like a mad scientist in the lab, passionately concocting interactive experiences that take users on a thrilling and captivating journey. Prototyping in UX is like a carefully planned practice run before the main event, ensuring every element is finely tuned to deliver an unforgettable experience that impresses users.

High-Level vs. Details

  • UX designers focus on details to ensure an enjoyable user journey.
  • UI designers create high-impact experiences that impress users from the start.

UI design is like a majestic skyscraper that captures attention from afar, offering a panoramic view that leaves a lasting impression. 

In contrast, UX design truly excels in the art of paying meticulous attention to even the tiniest of details. From the placement of buttons to the selection of colors, every element is carefully tailored to create a smooth and satisfying user experience.

Which is More Important? (Spoiler: Both)

Good UX sets the foundation for the good UI. Good UI realizes the potential of a good UX, and together, they orchestrate a symphony of user-friendly features that resonate with the needs and desires of real people. Prioritize both and watch as your digital product not merely survives but thrives.

diagram ux vs ui design

While UI creates a connection with the user by intuitive interaction, UX creates the story from opening an app to the final interaction. Both need to work seamlessly to deliver a product that is not only beautiful but also functional and straightforward.

To ask which is more important, UI or UX, is like asking what's more important in a car: the engine or the design. Without the engine, the car won't run, but without good design, no one would want to buy it.

Ready to see these principles in action? Dive into our portfolio to explore the stunning UI designs we've crafted.

Final words

UX and UI are crucial to a product and work closely together. But despite their close relationship, the roles themselves are quite different, involving distinct processes.

  • UI it's all about looking fabulous and making a great visual impression. UX is ensuring that the entire experience goes off without a hitch.
  • UI grabs your attention, it's there to lure you in with vibrant colors and intriguing design. UX ensures easy navigation so you're not lost but rather enjoying the scenery.
  • UI creates a positive impact and leaves users impressed. UX makes the user's life easier and more convenient. 

Remembering that 'UI vs UX design' is not a competition but a collaboration. While they each bring something unique to the table, it's their harmonious collaboration that truly sets the stage for digital design greatness. 

Stick with us, and we'll reveal the design secrets that ensure your application or website not only looks the part but plays it exceptionally well too. Reach out to us as one of the best Webflow agencies out there and let’s create some magic together!


This is Andrey. He can answer all of your questions that you haven't found answers to on this page. Just click the button below to book a meeting with him.

Still have questions? Find answers here.

Which is better UI or UX designer?

Neither is inherently "better"! They're complementary roles that work together to create a great product. UI focuses on the visual look and feel, while UX focuses on the user's journey and experience. Think of UI as the exterior design of a house and UX as the interior layout and functionality. Both are crucial for a functional and enjoyable space.

Is it better to study UI or UX?

It depends on your interests and goals. If you're drawn to visual design, graphic elements, and aesthetics, UI might be a better fit. If you're more interested in user research, problem-solving, and crafting intuitive experiences, UX might suit you better. Some programs offer combined UI/UX tracks, letting you explore both.

What pays more, UX or UI design?

Salaries can vary depending on experience, location, and industry. Generally, UX roles tend to have slightly higher median salaries, but both offer competitive career paths. Focus on the role that aligns most with your aspirations, and salary shouldn't be the sole deciding factor.

Is Figma a UI or UX tool?

Figma excels at both! It offers features for creating high-fidelity mockups and prototypes (UI), as well as user flows, wireframes, and collaboration tools (UX). Its versatility makes it popular among both UI and UX designers.

Can I be both a UX and UI designer?

Absolutely! Many professionals possess skills in both areas, often referred to as UI/UX designers. This allows them to approach design holistically, considering both visual aspects and user experience. However, some companies might have separate UI and UX roles, depending on their team structure and project needs.