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webflow salesforce integration thumbnail

Webflow to Salesforce Integration: The Ultimate Guide

June 20, 2024
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Table of contents

There's nothing worse than crafting a stunning website that collects leads, only to have them vanish because of a poor CRM connection. Webflow Salesforce Integration is the ultimate lead management solution. But for peak performance, a few decisions need to be made.

Benefits of Webflow Salesforce Integration

We're not gonna lie, when we first heard about CRM integrations, our eyes glazed over a bit. All those technical terms and complex setups? No thanks. But then we dove into Webflow and Salesforce, and it was a game-changer.

Alright, enough with the suspense. What are the main benefits of integrating Webflow with Salesforce?

Webflow is your design playground, letting you create visually stunning websites without a single line of code. Salesforce, on the other hand, keeps track of all your leads, contacts, and deals. When you connect these two powerhouses, it's pure automation bliss! Now, let’s dive into the details.

Kiss Manual Data Entry Goodbye

We can't tell you how many times, in the past, we've seen perfectly good lead nurturing campaigns grind to a halt because of a simple data entry error. Salesforce forms embedded directly in Webflow? Genius. Leads populating your CRM automatically? Hallelujah! This frees up your sales team to focus on what they do best: closing deals, not playing data janitor.

Automate the Mundane, Unleash the Creative

There's a reason automation tools exist. Let Webflow and Salesforce handle that so you can focus on the creative side of things. Think of it as giving yourself more brainpower for the good stuff.

Speaking of the creative side of things, Webflow offers incredible design flexibility. To see some stunning examples and spark your inspiration, check out our blog post 11 Best Webflow Website Examples In 2024 | To Be Inspired From.

Real-Time Data, Real-Time Decisions

Ever felt like you're working with outdated customer information? Yeah, it's not a good look. Imagine being able to personalize marketing campaigns based on real-time behavior – that's the kind of magic this integration unlocks.

Happy Customers, Loyal Customers

You can create personalized journeys that feel magical, not like a generic marketing blast. Think targeted content, relevant offers – the kind of stuff that makes customers feel special.

Marketing Automation on Autopilot (Almost)

Okay, it's not entirely autopilot, but it's pretty darn close. Webflow and Salesforce working together streamline lead capture, automate sales processes, and keep your CRM humming. Just remember, even the best automation needs a little human oversight – don't forget to keep an eye on the results.

However, marketing isn't just about automation, it's about creating a seamless user experience (UX) that converts. If you want to craft website headers that grab attention and drive results, check out our blog post Best Website Header Examples To Capture Your Customer's Attention.

Webflow Salesforce Integration: A Step-by-Step Guide

Ready to get started? Here’s your no-nonsense, step-by-step guide to integrating Webflow and Salesforce. 

Step 1: Create a Webflow Account

screenshot of webflow homeage

First things first, you need a Webflow account. Head over to Webflow’s homepage and find the sign-up button. No crazy application process here, just a quick email and password and you're in. 

Step 2: Set Up a Salesforce Account

Next, you’ll need a Salesforce account. Signing up is similar to Webflow, just visit their website and follow the instructions

Once verified, you’re ready to explore and utilize the features of your new Salesforce account. 

screenshot of salesforce website
Source: Salesforce

Step 3: Copy the HTML code

Go to your Salesforce account and navigate to the ‘Marketing section’ where you can access all the tools needed to boost your marketing efforts. 

Next, find ‘Forms’ under the Forms dropdown menu. In the upper right corner, click on the dropdown menu and select 'View HTML code'.

Yes, we know, HTML sounds intimidating, but don't worry – copy-pasting is our friend here!

Step 4: Paste the HTML code

After copying the code in Salesforce, hop over to Webflow Designer.

On your Webflow page, select the ‘Embed element’ (it’s usually a little ‘+’ icon). Paste your code here.

screenshot of where to put custom code in webflow

Step 5: Publish and Go Live!

Finally, hit that publish button. Voilà! 

Your Salesforce form should now be live on your Webflow site. You’ve just integrated two powerful platforms, and the crowd goes wild.

Wisdom Corner: Things can get a little technical depending on your specific needs. If you're feeling overwhelmed, don't hesitate to reach out to an expert for guidance. *Wink wink*  At Creative Corner, we have a whole team of Webflow gurus who are happy to lend a hand.

Understanding the Challenges of Webflow & Salesforce Integration

The promise of a seamless Webflow and Salesforce connection is undeniably exciting. However, the road to integration bliss isn't always paved with sunshine and rainbows. There can be a few bumps along the way, particularly for those who are new to the technical aspects.

Technical Know-How

Setting things up for the first time can feel a bit tricky, especially if you're new to it. However, the payoff is absolutely huge. So, stay patient and keep pushing forward - the rewards will be worth it in the end!


Just like a well-maintained sports car, your Webflow and Salesforce connection needs regular check-ups. Make a habit of reviewing your settings every now and then to ensure everything is still running smoothly.


As your business grows, so will your data needs. We've seen campaigns grind to a halt because they outgrew their data storage. Consider upgrading your plan as your business scales to keep everything functioning at its best.


There might be a learning curve for your team –  new tools, new workflows. Be ready to invest time in guiding them through the process.

Wisdom Corner: A little upfront investment in training can save you a ton of headaches down the line.

Data Integrity

Data integrity is key. You want your information to be consistent across both platforms. A discordant note here, a missing piece of data there – throws the whole thing off!

Mapped Fields

Take some time to plan your field mapping to avoid any surprises or missing data during the transfer process.

By keeping these challenges in mind, you can ensure your Webflow Salesforce Integration runs smoothly and delivers the powerful results you deserve.

Final words

With Webflow Salesforce Integration, your business will gain efficiency, better data management, and an edge over the competition. Sure, the path to perfect integration isn’t always smooth, but once you navigate those obstacles, you'll be rewarded with a dynamic and streamlined online presence that makes your life (and your marketing team's life) a whole lot easier.

Remember, your business is truly unique, and it deserves nothing less than exceptional success. Now, it’s time to put this plan into action. Let's do this! 

P.S. For more killer tips and success stories, keep an eye on Creative Corner's blog. We're all about empowering businesses with the coolest web design and development strategies out there.


This is Andrey. He can answer all of your questions that you haven't found answers to on this page. Just click the button below to book a meeting with him.

Still have questions? Find answers here.

Can Webflow integrate with Salesforce?

Webflow doesn't directly integrate with Salesforce, but third-party tools and custom development bridge the gap, syncing forms, contacts, and more.

What software does Salesforce integrate with?

Salesforce integrates with a vast array of software including marketing tools, CRM systems, e-commerce platforms, and project management apps. Explore the extensive list on the Salesforce AppExchange.

Does Salesforce have forms?

Yes, Salesforce offers different form-building tools depending on your version, like simple custom forms in Lightning App Builder or advanced landing pages with forms in Marketing Cloud. You can also integrate third-party tools like Formstack for more design freedom.

Does Webflow integrate with CRM?

Webflow connects with various CRMs beyond Salesforce, including Zoho, HubSpot, and Pipedrive. Similar to Salesforce, use third-party tools or custom development depending on your needs and technical expertise.

Does Webflow have integrations?

Absolutely, Webflow offers a variety of integrations to enhance your website's functionality. These integrations connect Webflow with third-party tools and services.