Fujipoly is a world leader in thermal interface materials. These are the pads, gels and compounds that sit between a chip and its heatsink and decide whether an electronic product survives its own heat. The company sells into more than fourteen industries, from automotive to medical devices to consumer electronics.
That breadth was the problem. The old website struggled with exactly the thing a technical buyer needs: finding the right material quickly, understanding its specification, and knowing whether it fits their application. Poor navigation on a catalogue that deep does not just annoy people, it loses enquiries from engineers who will simply go to a competitor's datasheet instead.
Strategy and brand
We restructured the site around the buyer rather than the internal product hierarchy, so the route in can start from an industry or from a material. The brand work and content strategy ran alongside the design, because a technical manufacturer needs its materials to read as a considered range rather than a parts list.
Design and development
The design puts specification where engineers expect it and keeps the product pages consistent, so comparing two materials does not mean relearning the page. The build is Webflow throughout, sized for a catalogue that grows as the range does. The site went live in December 2024 and today runs 64 pages.
The support relationship
What happened after launch matters more than the launch. Fujipoly Europe has stayed with us on prepaid support hours through 2025 and 2026, with requests coming from several people on their side including their technical sales team in Eindhoven. The work is the ordinary, unglamorous kind: file updates, new access for new staff, content changes, the things a manufacturer needs done without opening a project every time.
In mid 2026 they were still drawing on the same hour package, with only a quarter of it used two months in. That is the shape of a support relationship that works: available when needed, not burning budget when not.
The Results
| Metric | Result | Context |
|---|---|---|
| 64 pages | Live on Webflow | Verified from the sitemap on 13 September 2026 |
| 14+ industries | The product range presented by application, not just by part | Automotive, medical, consumer electronics and more, each a route into the catalogue |
| Launched December 2024 | Full redesign, rebuild, brand and content work | Delivered as one engagement rather than split across vendors |
| Two years of support | Prepaid hours running continuously since launch | Requests handled for several people across the client's European team |
| Low burn rate | A quarter of a 10-hour package used two months in | The support model is there when needed rather than consuming budget on a schedule |
Services we delivered
- Brand Identity: brand and visual direction work alongside the UX, so a deep technical range reads as a considered product line
- Web Design: structure and UI built around how an engineer searches for a material, with consistent specification layouts across products
- Webflow Development: full build sized for a catalogue that grows with the range
- Content strategy: how the product and industry content should be organised and written for a technical buyer
- Ongoing support: prepaid hour packages running since launch, with a single point of contact for the client's European team
