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Webflow logo vs Shopify logo Thumbnail

Webflow vs Shopify: Choosing The Right Platform For Your Needs

January 26, 2024
Time reading
7 min
Table of contents

In the ever-changing world of e-commerce, landing on the right platform for an online business is key to its success. We've whipped up this article to compare the heavyweights in no-code e-commerce platforms - Webflow and Shopify - to help our clients make informed decisions.

1. Webflow vs Shopify: Overview & Key Differences👁️

In this blog post, we're about to dissect the strengths and weaknesses of Webflow and Shopify, arming you with all the info you need to make a savvy decision based on your unique requirements. If you decide to use a platform after reading this article, consider hiring a Webflow or Shopify Plus agency if you lack development experience.

Both Webflow and Shopify have their strengths and weaknesses, so understanding how each aligns with your specific needs will steer you in the right direction. Whether you're all about design aesthetics or e-commerce functionality, both platforms have carved their niches.

If you are wondering if there are other options on the market, for you we have compared Webflow vs WordPress and Webflow vs Squarespace

Before delving into the detailed comparison, let’s take a peek at the key differences between these two heavyweights:

Feature Webflow Shopify
Primary focus Website design and development platform A dedicated e-commerce platform
Target audience Design-centric businesses with a focus on creativity and aesthetics Online stores, prioritizing scalability and a robust feature set
Skill level Beginner to advanced Beginner to intermediate
Pros/Cons Webflow Shopify
Pros ✔ Complete design freedom ✔ Getting started quickly
Pros ✔ Interaction and animation tools ✔ Various built-in templates
Pros ✔ Automating SEO with advanced technical features ✔ Features an extensive library of marketing integrations
Pros ✔ Customizable checkout and cart experiences ✔ Offers extra dashboard features for a better owner experience
Pros ✔ Dynamically referencing products in blog posts and content areas ✔ Supports a wider array of payment options
Cons ✘ A bit of a learning curve is needed at the beginning ✘ Well-designed but restrictive templates
Cons ✘ Accepts payments from limited sources ✘ Provides advanced shipping abilities
Cons ✘ Offers basic shipping tools ✘ Limited content types and formats

Webflow is a powerful website design and development platform that empowers users to create visually stunning websites without the need for coding. It combines a user-friendly interface with a wide set of tools which makes it a preferred platform for both designers and developers.  

Shopify, on the other hand, is a dedicated e-commerce platform designed to simplify the process of setting up and managing online stores. It provides a user-friendly interface as well, but also offers an extensive app ecosystem, and a range of customizable templates, which makes it easy to use for beginners. 

2. Webflow vs Shopify: Ease of Use Comparison💻

  • Webflow is a powerful visual development tool with a bit of a learning curve.
  • Shopify includes various built-in templates and is relatively easy to use.

Webflow's drag-and-drop interface is so intuitive, it practically designs websites for you! It's like having a magic wand for your creative visions. As for Shopify, it's like the cool, organized friend who always has your back. With its seamless onboarding and customizable templates, it's smooth sailing for online stores.

Both platforms excel in terms of user-friendliness, but the choice between Webflow and Shopify in this category may depend on your specific preferences and level of design expertise.

3. Shopify vs Webflow: E-commerce Comparison🛒

  • Webflow started as a general website builder but has made significant strides in the e-commerce arena.
  • Shopify is primarily built for e-commerce and offers a comprehensive set of features. 

Webflow Ecommerce now boasts features like customizable product pages, secure payment gateways, and inventory management. However, it may not be as feature-rich as Shopify when it comes to advanced e-commerce functionalities.

Shopify is a dedicated e-commerce platform, and its features are tailored to the needs of online businesses. It offers a comprehensive range of tools for managing products, processing payments, handling shipping, and analyzing sales data. The extensive app store further enhances Shopify's capabilities, allowing users to add specialized features as needed.

With all that being said, in terms of e-commerce, we should admit that for businesses primarily focused on e-commerce, Shopify stands out with its comprehensive set of features designed specifically for online selling. Webflow also offers powerful e-commerce solutions, but some functionalities may require additional setup and customization.

4. Webflow vs Shopify: SEO & Content Comparison⚙️

  • Webflow's strength lies in its design flexibility, which extends to SEO optimization and content creation.
  • Shopify comes equipped with fundamental SEO features and content marketing for e-commerce businesses.

Webflow's emphasis on customizable on-page elements and clean code structure makes it an ideal choice for businesses prioritizing a unique and visually appealing online presence. Webflow's integration of content creation with website design, along with support for multimedia elements, positions it as a top choice for those valuing creativity in their content marketing strategies.

screenshot of webflow's editor for content
Webflow's Editor for Blog Posts

On the other hand, Shopify excels in the e-commerce realm, offering robust SEO features and seamless integration with product-focused content marketing. While not as design-centric as Webflow, Shopify provides a user-friendly solution for businesses looking to combine online selling with content marketing efforts. Its built-in blogging platform and optimized product pages contribute to an effective content marketing strategy within an e-commerce context.

If creative design and flexible content creation are paramount, Webflow may be the preferred option. On the other hand, if your focus is on e-commerce with integrated content marketing, Shopify offers a good solution tailored to those requirements.

If you are still uncertain about which platform to choose, take a look at some of our previous comparisons:

5. Shopify vs Webflow: Customization and Design Comparison🖼️

  • Webflow provides complete design freedom, empowering designers to create highly customizable and visually stunning online stores. 
  • Shopify offers well-designed themes and templates, with customization options, which come along with some restrictions. 

Webflow stands out with design flexibility. It allows users to create fully customized websites, offering complete control over the layout, animations, and interactions. This level of creative freedom is especially appealing to designers who want to craft unique and visually engaging online experiences.

Screenshot of Webflow's designer
Webflow's Designer

Shopify, while providing customization options, may not match the level of design freedom offered by Webflow. Users can choose from a variety of templates and customize them to some extent, but the scope for complex design elements and animations is a lot more limited compared to Webflow.

If design and creative freedom are top priorities, Webflow is the clear winner in this category. If starting quickly, with a low level of expertise by using preset templates is the goal, then Shopify might be a better fit. 

6. Webflow vs Shopify: Scalability Comparison🚀

  • Webflow is perfect for small businesses but may require additional development work for scaling the website as the business grows.
  • Shopify is designed to scale seamlessly with the growth of the business.

Webflow has made strides in improving its scalability, but let's be real, Shopify is the heavyweight champion when it comes to handling large-scale e-commerce operations. If your business is just starting or has moderate traffic, Webflow could do the trick. But if you're aiming for the stars, Shopify's got your back.

Whether for a small startup or a large enterprise, Shopify can accommodate all needs. Its infrastructure is built to handle high levels of traffic and transactions, making it a reliable choice for businesses with ambitious growth plans.

7. Webflow vs Shopify: Pricing Comparison💰

  • Webflow’s pricing is competitive, separate for basic website and e-commerce, but some transactional fees accompany e-commerce plans along the way. 
  • Similarly, Shopify adopts a tiered pricing model, catering to businesses of various sizes, but at a higher monthly fee. 

Webflow and Shopify both offer robust solutions for website and e-commerce development, each with its own set of advantages and considerations. 

When it comes to pricing, Webflow's competitive pricing is appealing, but the additional transaction fees for e-commerce plans may affect the overall cost. On the other hand, Shopify's transaction fees can be mitigated through Shopify Payments, and its comprehensive e-commerce features and scalability make it a worthwhile investment for many businesses. 

screenshot of Webflow pricing
Webflow Pricing
screenshot of Shopify pricing
Shopify Pricing

Ultimately, the choice between Webflow and Shopify in terms of pricing depends on your budget and the specific features you require. It's essential to carefully consider both the monthly fees and transaction fees associated with each platform to make an informed decision. And remember, a well-designed website or e-commerce platform is always a good investment!

8. Webflow vs Shopify: Support Comparison🤝

  • Webflow excels in design-oriented support.
  • Shopify shines in e-commerce-specific support.

Webflow maintains a comprehensive knowledge base and documentation that covers a wide range of topics. Users can find tutorials, guides, and FAQs to assist with various aspects of using the platform. It has an active community of users and experts who contribute to the forums. Users can seek advice, share experiences, and troubleshoot issues with fellow Webflow enthusiasts. There is also email support for users who require assistance with specific issues. The support team aims to respond promptly and offer solutions to help users overcome challenges.

Shopify's Help Center is a comprehensive resource containing articles, guides, and tutorials covering various aspects of setting up and managing an online store. It's a go-to source for self-help. It also maintains a vibrant community forum where users can interact, share insights, and seek advice from experienced merchants and Shopify experts. Shopify offers 24/7 customer support through various channels, including live chat, email, and phone. This ensures that users can get timely assistance regardless of their time zone.

9. Shopify vs Webflow: Closing The Debate 🗯️

Although, as a web agency, we suggest Webflow to our clients who need a fully customized website with a lot of design flexibility, we have to admit that Shopify has some really strong advantages compared to Webflow. 

In the Webflow vs Shopify for ecommerce showdown, the right choice ultimately depends on your business's unique needs and priorities. If you're a design-centric business with a focus on creativity and aesthetics, Webflow might be the ideal fit. On the other hand, if e-commerce is at the core of your operations and you prioritize scalability and a robust feature set, Shopify emerges as the frontrunner. 

To summarize, Webflow excels in design flexibility and is a great choice for businesses looking to create visually stunning websites. Shopify, with its dedicated e-commerce focus, proves to be a powerhouse for online stores, offering a comprehensive suite of features and unmatched scalability.

Have you decided that Webflow is the right choice for you, yet? If so, we would be glad to become your partner and help you build a unique website for your online business. And no worries if you are already stuck to another platform – we have a solution! Our team of professionals offers migrations from any of them to Webflow, so your business can be presented in the best possible way.  


This is Andrey. He can answer all of your questions that you haven't found answers to on this page. Just click the button below to book a meeting with him.

Still have questions? Find answers here.

Is Shopify still the best Ecommerce platform?

Shopify is still widely considered to be one of the best ecommerce platforms available. It is user-friendly, scalable, and offers a wide range of features and integrations. However, there are a number of other excellent ecommerce platforms on the market, so it is important to carefully consider your needs and budget before making a decision.

Does Webflow take percentage of sales?

No, Webflow does not take a percentage of sales from its users. Instead, it charges a monthly subscription fee based on the number of active websites you have.

Can you create a shop in Webflow?

Yes, you can create an ecommerce store using Webflow. The platform has a variety of templates and features that you can use to create a professional-looking store. You can also sell physical and digital products on your Webflow store.

Can I make a Shopify theme in Webflow?

No, you cannot directly create a Shopify theme in Webflow. Shopify themes are designed to be used with the Shopify platform, and they have a specific file structure and markup that is not compatible with Webflow. However, you can use Webflow to create a website that can be integrated with Shopify. You can then use Shopify's theme editor to customize the appearance of your store.

Is Webflow good for e-commerce?

Yes, Webflow is a great platform for e-commerce. It is user-friendly and provides powerful features for building professional-looking online stores. It is designed for those who want to focus on their product and business, rather than on website development. This allows you to create a beautiful and engaging e-commerce website without any coding experience.