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Custom Thumbnail Webflow vs Squarespace

Webflow vs Squarespace | Full Comparison [2024]

August 22, 2023
Time reading
9 min
Table of contents

Webflow is for those who want power and customization. It's a responsive platform that allows you to create a website that's uniquely yours. Squarespace is for those who want ease of use and affordability. It's a quick and easy platform that comes with a wide range of templates to choose from. If you're still unsure which platform to choose, after reading this article, comparing Webflow vs Squarespace, check out our Squarespace to Webflow Migration guide.

1. Quick Overview of Webflow vs Squarespace and Their Features πŸ‘€

Feature Comparison Webflow Squarespace
Ease of use βœ”βœ”βœ”βœ” βœ”βœ”βœ”βœ”βœ”
Customizable βœ”βœ”βœ”βœ”βœ” βœ”βœ”βœ”
Pre-Made Templates βœ”βœ”βœ” βœ”βœ”
Number of Users βœ”βœ”βœ”βœ” βœ”βœ”βœ”βœ”
SEO Optimisation βœ”βœ”βœ”βœ”βœ” βœ”
Blogging βœ”βœ”βœ”βœ” βœ”βœ”
E-commerce βœ”βœ” βœ”βœ”
Animations βœ”βœ”βœ”βœ”βœ” βœ”βœ”βœ”βœ”
Visual, drag-and-drop design βœ”βœ”βœ”βœ”βœ” βœ”βœ”βœ”βœ”
Security βœ”βœ”βœ”βœ” βœ”βœ”
Integrations βœ”βœ”βœ”βœ” βœ”βœ”
Learning Curve βœ”βœ”βœ”βœ”βœ” βœ”βœ”βœ”βœ”

If you are still unsure about which CMS to use after reading this article, we highly recommend looking at our Webflow vs WordPress comparison, in order to learn more about other platforms before making a final decision. Please keep in mind that developing a website on your own can be pretty challenging, so if you ever feel stuck during the process you can always take advantage of our webflow development services.

2. Webflow vs Squarespace - Ease of Use Overview πŸ–₯️

Webflow Squarespace
βœ” Visual, drag-and-drop builder for full control over site elements and style choices.

βœ” CMS functionality to add dynamic content like blog posts.

βœ” Responsive design functionality for easy optimization across different screen sizes and devices.
βœ” User-friendly platform for quickly creating websites.

βœ” Intuitive interface for building a website within hours.

βœ” Ideal for business promotion or showcasing work.
✘ May have a steeper learning curve compared to Squarespace.

✘ More customization options may require more time and effort.

✘ May have less flexibility in design and customization compared to Webflow.

✘ Limited CMS functionality compared to Webflow.

Squarespace and Webflow are both website builders that offer user-friendly platforms for creating websites without the need for coding.Β 

Squarespace is an ideal option for users who need to create a website quickly to promote their business or showcase their work, with its intuitive platform that allows users to build a website within hours.Β 

On the other hand, Webflow is a website builder that is known for its visual, drag-and-drop builder that gives users full control over every element and style choice on their site.

Webflow offers CMS functionality to add dynamic content like blog posts, and its responsive design functionality makes it easy for users to optimize their websites for different screen sizes and devices.

2.1 Webflow Ease of UseΒ  πŸ–₯️

Starting with Webflow is a simple process, just like any other website builder.Β 

However, using the Webflow designer may be a little challenging, although it is not necessarily difficult; it can appear daunting to beginners. Nonetheless, with practice and guidance from Webflow University, you will become adept at using the designer.

When you register with Webflow, the platform personalizes your experience with a short survey and guide. After that, you can create your website project, either from scratch or by selecting a pre-designed template. With Webflow's visual, drag-and-drop builder, you have complete control over every aspect and style decision on your site. Additionally, you can enable Webflow's CMS functionality to add dynamic content, such as blog posts.

Webflow Navigation section overview
Building a website (Source: Webflow)

2.2 Squarespace Ease of Use πŸ–₯️

If you need to create a website quickly to start promoting your business or showcasing your work, Squarespace makes it easy to do so within a few hours. Their platform is designed for beginners with no technical knowledge of website design or coding.Β 

Although making small updates to your site may be challenging at first, Squarespace provides online resources and customer support to help you out.

Squarespace page building menu
Building a homepage (Source: Squarespace)

Moreover, Squarespace makes it easy to import or export your website content. You can upload an XML file from WordPress to transfer blog posts, pages, categories, comments, images, attachments, and tags to Squarespace. Alternatively, if you want to switch away from Squarespace, you can export your content to use on another platform.

Squarespace allows URL redirects through advanced features, forwarding visitors from inactive to active pages for temporary or permanent changes.

2.3 Ease Of Use Comparison πŸ–₯️

Webflow provides more customization options, leading to more satisfactory outcomes. In contrast, Squarespace is easy to learn and utilize, and its basic package includes everything you need.

Webflow is a suitable option for web designers who want to create impressive sites without coding expertise, but they need experience with similar tools for the best results. It's also perfect for professional sites, such as portfolios, where the design itself can speak volumes about the work.

3. Squarespace vs Webflow: Which one is better for e-commerce? πŸ›’

Webflow's eCommerce capability, although relatively new, is still highly effective for creating online shops suitable for small to medium-sized businesses. Basic inventory management tools are also available to track orders and customer accounts.

Squarespace provides a wider range of eCommerce features, such as limited stock labels, quick product reviews, and site-wide promotional content. Customers can create their own accounts, and businesses can sell to an unlimited number of customers. However, Squarespace imposes a small percentage transaction fee that is waived for eCommerce-focused plans.

Squarespace E-commerce builder overview
E-commerce Template (Source: Squarespace)

3.1 Webflow E-commerce Capabilities πŸ›’

Webflow offers e-commerce functionality for users to create online stores. The platform provides tools to manage products, orders, payments, and shipping, making it easy for users to set up and run an online business.Β 

With Its e-commerce features, users can customize their storefronts with full design control, create product variants, set up discount codes, and more. The platform also integrates with popular payment gateways like PayPal, making transactions easy and secure for both the seller and the customer.

Webflow has recently added a number of new e-commerce features, including support for multiple currencies, product variants, and abandoned cart recovery.

3.2 Squarespace E-commerce Capabilities πŸ›’

Squarespace Commerce offers a variety of features to manage online orders and sell products. By linking a payment processor, you can process credit card payments, receive donations, and issue refunds.

Squarespace provides templates designed specifically for eCommerce, charging a transaction fee for every sale you make, which varies depending on the plan you choose

The newest Squarespace features in 2024 include support for multiple shipping options, product variants, and inventory management.

3.3 Webflow vs Squarespace E-commerce SummaryπŸ›’

Webflow and Squarespace both offer excellent marketing features and eCommerce tools for online stores. However, due to the constantly changing nature of the eCommerce market, it's best to have access to a range of third-party integrations that can add additional functionality based on customer needs.Β 

If you rely solely on Squarespace extensions, it may be difficult to find the variety of integrations necessary to meet your requirements.

4. Webflow vs Squarespace: Which has better SEO functionalities? πŸ”§

When comparing both platforms, there is no clear answer as to which of them is the best SEO website builder.Β 

When it comes to creating a website SEO is the fundamental missing piece that everyone should take into account. Both of them have built-in tools for optimizing website pages, which will make the website more SEO friendly.

4.1 Webflow SEO Capabilities πŸ”§

Webflow's newest SEO features give you more control over your website's technical SEO, helping you rank higher in search results.

  • You can create custom sitemaps to tell search engines exactly which pages on your website you want them to index.Β 
  • You can edit your meta tags and header tags to make your website more visible and appealing to search users.
  • You can use structured data markup to help search engines understand the context of your website's content.

4.2 Squarespace SEO Capabilities πŸ”§

Squarespace is generally a good choice when it comes to creating an SEO-friendly website.Β With Squarespace's newest updates, you can now edit your meta tags and header tags to improve your website's click-through rate (CTR). The platform has also added support for custom sitemaps to its main features.

  • A wide range of built-in tools for SEO-friendly website development.
  • Generates a sitemap during website design.
  • An option to edit meta titles and descriptions is available.
  • Additional features support improved SEO performance.

The downside of Squarespace is that JavaScript-heavy templates can slow down your website, potentially impacting SEO.

4.3 SEO Functionalities Comparison Overview πŸ”§

Squarespace is a user-friendly platform with built-in SEO tools, making it an excellent choice for optimizing website pages.Β 

In comparison, Webflow offers features like auto-generating sitemaps, custom SEO settings, and integrations with Google Maps and Facebook Pixel, along with access to Google Optimize and Google Analytics, albeit lacking drag-and-drop design features.

Feature Webflow Squarespace
Responsive Deign Excellent, following Google's requirements Generally good
Build-in SEO Features Meta tags, Sitemap, Alt tags and Header Tags Sitemap, Meta Titles and Descriptions
Technical SEO Control Direct editing of HTML and CSS Limited
Website Speed Clean and Streamlined Code Can be slow
Overall SEO Performance Excellent Good

5. Squarespace vs Webflow Templates Overview πŸ–ŒοΈ

As a no-code website builder, they both offer some amount of templates to choose from when designing a website.

Webflow vs. Squarespace Free Themes
Squarespace 200+
Webflow 1500+

5.1 Webflow Templates πŸ–ŒοΈ

Webflow has over 40 free templates to choose from, in comparison to Squarespace which has over 100 templates. This is due to the fact that Webflow offers astoundingly good drag-and-drop features for designing a perfect website.

Webflow website templates page
Webflow Templates (Source: Webflow)

5.2 Squarespace TemplatesΒ  πŸ–ŒοΈ

If you do not have experience in web design, it is advisable to use a professionally designed premium template to ensure that your website looks impressive.Β 

While not all premium templates are designed strategically, there are some excellent options on this list that can significantly boost your conversion rate. Premium templates offer advanced features and options that can set your website apart from other Squarespace sites. Video tutorials and other resources are often included to simplify the customization and launch of your website.

Additionally, premium Squarespace templates typically include free email support from actual designers, in addition to the support provided by Squarespace.

Squarespace templates overview in website
Squarespace Templates (Source: Squarespace)

5.3 Templates Comparison πŸ–ŒοΈ

When making a decision on the ideal website builder for your needs, it is crucial to carefully consider the following essential factors and points of comparison:

  • Webflow has over 40 free templates, while Squarespace has over 100.
  • Webflow offers great drag-and-drop features, so you don't need to be a web designer to create a professional-looking website.
  • If you need a more tailored website design with more templates and features, Squarespace is a good option.

6. Webflow vs Squarespace Pricing Comparison πŸ’Έ

One of the most important themes for anyone who is starting a website and therefore considering which building platform to choose is the price that will be paid.

Although both platforms offer free versions, and templates, using the whole potential of the platforms is not possible unless considering spending some capital on them.

Webflow offers three pricing plans: Basic ($14/month), CMS ($23/month), and Business ($39/month).Β 

  • The Basic plan suits simple websites without a CMS.Β 
  • The CMS plan handles content, up to 100,000 monthly visitors, 1,000 form submissions, and 2,000 CMS items.Β 
  • The Business plan is for high-traffic sites, with up to 1,000,000 visitors, unlimited form submissions, CMS API, 10 editors, site search, and file uploads.
  • For eCommerce, there are Standard ($29/month), Plus (0% transaction fees), and Advanced (15 staff accounts, unlimited sales).
Webflow site plans pricing screenshot
Webflow Ecommerce pricing plans screenshot

6.2 Squarespace Pricing πŸ’Έ

There are four Squarespace pricing plans available: β€˜Personal,’ β€˜Business,’ β€˜Basic Commerce’ and β€˜Advanced Commerce.’ The prices slightly vary depending on your location and/or currency, but the features of each remain consistent.

Sqaurespace monthly pricing plans page overview

It is important to note that Squarespace’s refund policy for annual subscriptions is only valid if you cancel within 14 days of commencing the subscription. Additionally, the subscription is set to auto-renew, which can be disabled if preferred.

Squarespace annual pricing plans page overview
Squarespace Pricing (Source: Squarespace)

6.3 Webflow vs Squarespace Pricing Comparison SummaryπŸ’Έ

Squarespace has more pricing options than Webflow, which includes plans for setting up online stores. However, Webflow offers more cost-effective plans, especially if you choose to pay annually. Additionally, Webflow's CMS plan offers more advanced features compared to Squarespace's business plan.Β 

Ultimately, price is not the only comparison that should influence your choice.Β 

Both platforms have a variety of features, and they should be looked at under a magnifying glass to make a choice between them.

7. Final thoughts on Webflow vs Squarespace DebateπŸ’­

In this blog post, we compared two of the most popular website builders, Webflow vs Squarespace. But which one is better?

From a web agency's perspective, Webflow is the clear winner. It's more powerful, customizable, scalable, and affordable than Squarespace. It gives you complete control over every aspect of your website's design and functionality, so you can create a truly unique and perfectly tailored website that can keep up with your growing company.Β 

To sum it up, if you're serious about your business, you need a website that can keep up. You need a website that is built on Webflow.


This is Andrey. He can answer all of your questions that you haven't found answers to on this page. Just click the button below to book a meeting with him.

Still have questions? Find answers here.

Is Webflow harder than Squarespace?

Both builders have a quick signup process, but when it comes to choosing templates and fast designing Squarespace is the obvious winner here. On the other hand, if you want a professional-looking and responsive website Webflow is the better option.

Is Webflow Good for Web Development?

Webflow is an ideal solution for everyone who doesn’t know how to code. You can easily build simple websites only with the drag-and-drop features. However, if you want professional-looking websites you will need the help of a web agency, designers, or developers.

Is Webflow More Expensive than Squarespace?

Webflow is generally more expensive, but this depends entirely on the features you want to use and need. It’s important to note that both platforms also offer free trials, but after the trial period ends, you will need to pay a monthly or annual fee to continue using their services.

What are the disadvantages of Webflow?

Despite all the pros that Webflow offers, there are a few cons to consider. Webflow doesn't have a mobile app, so you can't make edits on the go, and it's a bit more difficult to learn than other platforms. You'll need to be somewhat familiar with HTML and CSS to fully master it.

Is Webflow hosting good?

Webflow is known to have pretty good hosting. It hosts all of its websites on Amazon Web Services (AWS). Additionally, Webflow's websites are optimized for speed and security. Plus, with paid plans, you'll get 24/7 support.