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Custom cover Webflow vs Wix
Custom cover Webflow vs Wix

Webflow Vs Wix Comparison in 2024 + [Pros & Cons]

August 23, 2023
Time reading
9 min

Webflow vs Wix, they both offer different levels of customization and ease of use. So, which one is right for you? 

If you're a pro web designer who wants complete control over the look and feel of your website, then Webflow is the way to go. But if you're a beginner who just wants to get your website up and running quickly, then Wix is a great option. Of course, there's no need to choose just one platform. You can always start with Wix and then switch to Webflow if you need more control. For more on this topic you can check our Wix to Webflow migration guide.

Table of contents

1. Webflow vs Wix - Features and Functionality Comparison 🆚

To gain a better understanding of Webflow and Wix, let’s take a look at their key attributes.

Feature Comparison Webflow Wix
Ease of use ✔✔✔✔ ✔✔✔✔✔
Customizable ✔✔✔✔✔ ✔✔✔
Pre-Made Templates ✔✔✔ ✔✔✔✔✔
Number of Users ✔✔✔✔ ✔✔✔✔✔
SEO Optimisation ✔✔✔✔✔ ✔✔✔
Blogging ✔✔✔✔✔ ✔✔
E-commerce ✔✔ ✔✔✔
Animations ✔✔✔✔✔ ✔✔✔
Visual, drag-and-drop design ✔✔✔✔ ✔✔✔✔✔
Security ✔✔✔✔✔ ✔✔✔
Integrations ✔✔✔✔✔ ✔✔✔
Learning Curve ✔✔✔ ✔✔✔✔✔

2. Webflow vs Wix Ease of Use Comparison 🖥️

Wix vs Webflow - both are great website builders, but they have different approach when it comes to ease of use.

2.1 Webflow Ease of use 🖥️

  • Requires experience with web design and coding. 
  • Its visual drag-and-drop editor simplifies website creation, but can the extensive customization options may be overwhelming for beinners.
  • Allows you to master your design capabilities over time through learning resources, tutorials and a supportive community.

2.2 Wix Ease of Use

  • Good choice for users of all skill levels, including those with no experience.
  • Its Built-in AI (Wix ADI) generates designs that suits your needs.
  • Doesn’t require coding knowledge.

2.3 Webflow vs Wix- ease of use comparison 🖥️

Still not sure which one is right for you? The best platform for you depends on your personal needs and preferences.

Take a look the comparison we made with WordPress and Squarespace, and see for yourself what it’s capable of:

Keep in mind that Wix’s built-in AI is a great time-saver for beginners who want to create a website quickly, but it doesn’t offer as much customization as other platforms. 

Don't let your AI assistant get too bossy. Ours once tried to convince us to change our website's color scheme to something that looked like a 1980s disco ball. We didn’t listen to it, of course. 

But don’t just take our word for it. The only way to know which platform is right for you is to try them both.

Features Webflow Wix
Editor Interface Code-based with a visual editor Drag-and-drop editor
Learning Curve Better suited for users with some prior experience Ease to learn for begginers
Support and Resources Learning resources, tutorials, and a supportive community Extensive support and easy-to-access tutorials for quick website setup
AI Limited AI functionalities Built-n AI ( Wix ADI)

3. Wix Studio vs Webflow For E-commerce 🛒

Webflow and Wix are both perfect for eCommerce, but they have different approaches to the task. Let's take a closer look at their functionalities.

3.1 Webflow E-commerce Functionality Overview 🛒

  • Offers three premium plans with fully integrated eCommerce functionality.
  • Includes tools for online payments, automatic sales tax, and currency conversion.

3.2 Wix E-commerce Functionality Overview 🛒

  • Builds a customized eCommerce store without coding, from product grids to shopping carts.
  • Creates landing pages, ads, and promotions quickly and easily.

3.3 Wix studio vs Webflow - E-commerce Functionality comparison 

No matter which platform you choose, you’re sure to find a feature that works well for your business. Just remember, with great power comes great responsibility. 

If you’re not a designer and if you don’t have time to learn how to use Webflow, you’re going to need to hire one..

Webflow’s features are highly customizable, giving you a level of control that you won’t find anywhere else. If you chose this platform, be prepared to put in some work.

With Wix, you can built a customized eCommerce store without coding quickly and easily. Follow its guidelines, but don’t be afraid to brek the rules in a way that’s unique to your brand.

Aspect Webflow Wix
Specialization Extensive design control for customized stores. Suitable for selling products on the side, not full-fledged internet businesses.
E-commerce Tools Sophisticated tools, but not as specialized as Shopify Relatively sophisticated tools, but not on par with specialized builders
Overall Suitability Great for customizable e-commerce stores Suitable for easy online selling, not complex internet businesses

4. Wix vs Webflow -Template Comparison🍭

When it comes to website templates, both Webflow and Wix have so many templates to choose from. You can start browsing today and see for yourself!

Now let's take a closer look at what each platform has to offer in terms of templates.

4.1 Webflow Templates  Overview 🍭

  • Offers modern and professionally designed templates.
  • Each template is fully customizable to match the brand’s concept.
Webflow Templates Overview Page
Webflow Templates (Source: Webflow)

 4.2 Wix Templates  Overview 🍭

  • Offers templates in different categories, making it easy to find a design that suits your brand best.
  • Easy to use, even for people with no experience with website design.
Wix Templates Overview Page
Wix Templates (Source: Wix)

4.3 Wix vs Webflow - Templates  comparison summary 🍭

If you want to create a website without learning how to code, Wix is the perfect for you. Just drag and drop elements, and you’ll be up and running in no time. 

But if you a coding ninja, choose Webflow and you’ll be reward with a website that’s one-of-a-kind.

Features Webflow Wix
Price Starting at $12 per month Starting at $5 per month
Ease of Use Suitable for begginers Requires coding knowledge
Customization Limited Highly customizable
Mobile Friendly Yes Yes

5. Wix vs Webflow SEO Capabilities🛠️

The best way to choose a platform for SEO is to consider your goals and level of expertise. Both Webflow and Wix offer some great features and tools to help you optimize your website for search engines.

5.1 Webflow SEO Capabilities Overview 🛠️

  • Offers robust SEO features, allowing users to customize meta titles, descriptions, and URLs for each page.
  • Even if you don’t know anything about SEO, you can still optimize your website for search engines.

5.2 Wix SEO Capabilities Overview 🛠️

  • Basic built-in SEO tools that are not as advanced as the ones offered by Webflow.
  • Some SEO knowledge required for optimizing your website for search engines.

5.3 Wix vs Webflow -SEO Capabilities Comparison 🛠️

Wix’s platform is easy to use and has a lot of features. But if you’re serious about SEO, then Webflow is the way to go. You have complete control over your website’s code, which means you can optimize it for search engines exactly the way you want.

Feature Comparison Webflow Wix
Control over Code ✔✔✔✔✔ ✔✔
Built-in SEO Tools ✔✔✔✔✔ ✔✔✔
SEO Knowledge required ✔✔✔

6. Webflow vs Wix - Pricing Comparison 💰

Both Webflow and Wix offer a variety of pricing plans to suit different needs and budgets. In order, to make it easier to choose, below we compared both platforms. 

In the end, the best way to decide which platform is right for you is to try both of them out and see which one you prefer. Both Wix and Webflow offer free trials, so you can test them out before making the big decision.

6.1 Webflow Pricing 💰

  • Provides a free plan with limited features.
  • Ranges from more affordable options for individuals to more comprehensive plans for business.
Webflow Site Plans Pricing screenshot page
Webflow Workspaces Plans Pricing screenshot page

6.2 Wix Pricing 💰

  • Also offers a tiered pricing structure starting from a basic free plan.
  • Has paid plans providing different functionalities, including eCommerce and advanced business features.
Wix premium plans website page overview
Wix Pricing (Source: WIx)

6.3 Wix vs Webflow - Pricing Comparison Summary💰

Webflow’s pricing is a bit more expensive, but you get what you pay for. On the other hand, if you’re on a tight budget, Wix is the more practical choice.

Wix is for the people who want to create a decent-looking website without breaking the bank. Webflow is for people who want to blow people’s mind.

The best way to choose a website builder is, of course, to consider your budget. Keep in mind that if you’re serious about your business, it’s worth spending a little more on a platform if it means you’ll get the features you need.

7. Final Thoughts on Webflow vs Wix Debate

Congratulations on reaching the final part of this article! Now let’s sum up what we’ve learned from our exploration of Webflow and Wix.

If you are looking for a platform that gives you complete control over your design, Webflow is a great option. When compared to Wix, WordPress and Squarespace, its brilliance just shines through when compared to its competitors.

What makes Webflow so great?

  • Intuitive visual interface
  • Extensive customization options
  • Powerful features for advanced users

On the other hand, Wix is great for beginners, but it doesn’t offer as much customization as Webflow. If you want to create a website without having to learn how to code, this is the right choice for you.

What makes Wix so great?

  • User-friendly drag-and-drop editor
  • Wide range of pre-designed templates
  • Integrated tools for e-commerce

And in case you’re still not sure which platform is right for you, then you’re probably not a good fit for either one. Just kidding! (Or are we?) 

Remember, no matter which platform you choose, you’re still going to have to put some work to create something truly great. So get started today.

Founder Miroslav Ivanov with crossed arms on a background, which contains screenshots of finished websites.
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asked questions

Is Webflow better than Wix?

Wix is a popular choice for people who want to create a website without any prior coding experience. It has a shallower learning curve than Webflow, which makes it easier to get started. However, Webflow offers more features and customization options, allowing you to better express your creative ideas.

Is Webflow better than Wix for SEO?

Both builders have built-in SEO tools which can help you optimize your website. However, Webflow offers lighter code and CMS integration that will make your website more likely to pass core web vitals.

Is Webflow good for websites?

Webflow is ideal for creating blogs, e-commerce stores, portfolios, microsites, professional websites & landing pages. It offers a diverse arsenal of tools and functionalities.

Is Webflow really free?

Compared to Wix, it’s a bit harder. Learning Webflow you will need to have a basic understanding of HTML and CSS. To give a similar example it’s the same difficulty as learning WordPress, which is the most used website building platform for now.

Is Webflow still popular?

Webflow is trusted by more than 3 million users, which makes it one of the most popular website builders out there. Webflow has an academy where you can learn all the important aspects of the builder, as well as a whole community ready to help with all your questions.