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what is webflow cms thumbnail

What is Webflow CMS & How Use It To Its Fullest

June 20, 2024
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Overwhelmed by a million different CMS options, all promising to be the holy grail? We've all been there. But there's a powerful solution lurking in the digital jungle. It's called Webflow CMS, and it's about to become your new best friend.

What is a Content Management System (CMS)? 

When it comes to website development, you'll often hear the term CMS thrown around. It might sound technical, but trust us, it's a game-changer if you want to establish a digital presence.

screenshot of webflow cms

Think of a CMS as your digital toolbox. It lets you add, edit, and update text, images, and other website elements without needing to speak fluent code. Here are some of the perks:

  • Easy to Use and Edit

No coding skills required! A user-friendly interface lets anyone manage website content.

  • Efficient Content Updates

Quickly add or remove text, images, and videos, keeping your website fresh with minimal effort.

  • Seamless Collaboration

Features like user permissions and version control make working together on your website a breeze.

  • SEO-Friendly

Most CMS platforms come with built-in SEO tools to help your content rank higher in search results, attracting more website visitors.

  • Cost-Effective

Using a CMS saves you money by reducing reliance on expensive web developers or constant outsourcing for website maintenance tasks. You're in control, which means no more paying for every tiny update.

Most Popular CMS Platforms [2024 Comparison]

Website Tool Dynamic Content Ease of Use SEO Optimization Custom Code Editing
Webflow CMS ✔✔✔✔✔ ✔✔✔✔✔ ✔✔✔✔✔ ✔✔✔✔
WordPress ✔✔✔✔ ✔✔✔ ✔✔✔ ✔✔✔✔
Wix ✔✔✔ ✔✔✔✔✔ ✔✔ ✔✔
Squarespace ✔✔✔✔ ✔✔✔✔✔ ✔✔
Framer ✔✔✔✔ ✔✔✔✔✔ ✔✔ ✔✔✔✔✔
Duda ✔✔✔✔ ✔✔✔✔✔ ✔✔✔✔✔ ✔✔
HubSpot CMS ✔✔✔✔ ✔✔✔✔✔ ✔✔✔✔✔ ✔✔

Ah, the never-ending saga of picking the right CMS. It's like choosing a superhero sidekick – you want something that complements your strengths and tackles your weaknesses. Here's a breakdown of Webflow CMS against some popular contenders.

  • Webflow CMS

This is our jam. You get tons of features, and design freedom that would make even the pickiest client happy (finally, no more "But can't we just nudge the button a tiny bit to the left?"), and built-in SEO tools that help you avoid the struggle of wrestling with code. However,  it does have a bit of a learning curve –  think of it as acquiring some ninja website-building skills.

  • WordPress & Framer

Super customizable, yes. But let's be honest unless you're a code warrior or have one on speed dial, you might get lost in the weeds. SEO optimization? Not exactly their forte. These are more like "build-your-own-motorcycle-from-scratch" CMS options, perfect for those who love tinkering but maybe not ideal for businesses that just need to get online fast.

Feeling lost in the WordPress vs Webflow debate? Uncover the champion in our blog post.

  • Wix & Squarespace

Drag-and-drop ease of use? Absolutely. Mobile-friendly? You bet. But these platforms can feel a bit like picking an outfit from a limited wardrobe – great for a basic look, but not exactly haute couture. Their limitations on design and customization can feel frustrating, especially if you have a unique vision for your website. SEO? It's there, but not as robust as some other options.

  • Duda & HubSpot CMS

These walk the tightrope between design flexibility, user-friendliness, and SEO optimization. The only catch? Limited custom code editing, which can be a bummer for those who want ultimate control.

However, if you're looking for a powerful CMS that offers a happy medium, look no further than Webflow. In the Webflow vs Duda or Webflow vs HubSpot debate, Webflow empowers you with a robust design interface and the ability to inject custom code for those who want it.

Intrigued yet? Buckle up because we're about to dive into the real magic of Webflow CMS.

What is Webflow CMS and why is it so awesome?

screenshot of Webflow CMS

With its user-friendly interface, responsive design capabilities, and intuitive content management system, Webflow CMS is the ultimate choice for creating a unique digital presence. 

Let's explore some of its key benefits.

Unmatched Control

  • Complete design freedom

Let your inner Picasso loose and craft a website that's as unique as your brand.

  • No coding knowledge required

Say goodbye to cryptic code and hello to a user-friendly interface that lets you design like a pro without needing a computer science degree.

  • Ability to create a unique digital presence

No more cookie-cutter websites! Design something that truly stands out from the crowd.

This is where Webflow CMS really shines. Unlike other platforms that restrict you to pre-built themes or demand advanced coding skills for customization, Webflow CMS breaks down those barriers. With Webflow, you have the freedom to design your website from the ground up, exactly how you want it, without any compromises.

Imagine having complete control over every detail of your website, from typography and color palettes to layout and spacing. It's all in your hands! 

Multi-Device Responsiveness

  • Multi-device compatibility 

Your website will look sharp and function flawlessly across all devices.

  • Seamless user experience

Keep your visitors happy with a website that adapts to their device, no matter the screen size.

  • Visual interface for easy design adjustments

See what you're getting with drag-and-drop ease and make adjustments for optimal viewing on any device.

In today's mobile-first world, it's no longer a luxury but a necessity to have a website that looks and functions flawlessly on any device. Thankfully, Webflow CMS has you covered.

Websites built with Webflow CMS are inherently responsive, meaning they automatically adjust to look amazing on all screen sizes, from desktops to tablets and smartphones. This ensures a seamless user experience for your visitors, no matter how they choose to access your website.

The visual interface of Webflow CMS allows you to see how your website will look on different devices in real-time, and make adjustments to your design on the fly. This means you can ensure that every element of your site - from images and text to navigation menus and buttons - looks and works great on any device.

A Tool for All Skill Levels

  • User-friendly for all skill levels

No design degree is required! Webflow CMS is intuitive and easy to learn, even for beginners.

  • Empowers everyone to create for the web

Don't be held back by technical limitations. Webflow puts the power of design in your hands.

  • No reliance on developers or designers

Take control of your website and make updates with confidence, even if you're not a tech expert.

Webflow CMS isn't just for design gurus or coding wizards. It's designed to be user-friendly for everyone, regardless of their technical background. This democratization of web design is at the core of Webflow's philosophy.

Whether you're a small business owner setting up your first website, a marketer wanting to update content without relying on developers, or a designer seeking more creative control, Webflow CMS has something to offer you.

Simplified Content Management ️

  • Intuitive Interface

No more getting lost in confusing menus or struggling with complicated controls. Everything you need to manage your content is right where you'd expect it to be. 

  • Custom Collections

Every website has different needs. Whether you're sharing blog posts, showcasing products or services, introducing your team, or anything else, you can create custom collections to meet your specific requirements. 

  • Separate Design and Content

One of the biggest fears website owners have is accidentally messing up the design while updating content. Webflow CMS eliminates this fear with its separation of design and content. 

Webflow CMS boasts a sleek and user-friendly interface that makes managing your website content a breeze. Non-technical users can update content with confidence, knowing the website's design stays safe and sound. 

So go ahead, and update your website as often as you need without a worry in the world!

A Beginner's Guide to Webflow CMS

Look, building a website can feel overwhelming. Trust us, we've seen our fair share of clients come in with eyes glazed over after tackling other CMS platforms. But fear not! You can make your website-building dreams a reality, even if you have the coding knowledge of a goldfish. 

screenshot of Webflow CMS web Page

This guide will break it down step-by-step, minus the fluff.

  • Step 1: Sign Up for Webflow (Free or Paid, Your Choice)

First things first, you gotta create a Webflow account. The good news is, they offer both free and paid plans. As designers, we always recommend starting with the free plan to get a feel for the platform. You can upgrade later if your website explodes with unicorn-level awesomeness (which, with Webflow, is totally possible).

  • Step 2: Design Time

This is where things get fun. Webflow's Designer tool lets you create a beautiful website design without writing a single line of code. Think Lego for web design – drag, drop, customize fonts, colors, images –  and bam!  You've got a website that reflects your brand perfectly. No coding headaches, just pure creative freedom. (Although, for those who love code, Webflow has got you covered there too, but that's a blog post for another day.)

  • Step 3: Content Collections 

This is where you set up your content collections. Think of them as digital filing cabinets for all the different types of content you'll have on your website – blog posts, product descriptions, team member bios, you name it. This keeps everything organized and easy to manage.

  • Step 4: Content is King

Here's where your website comes to life. Once your collections are set up, you can start adding all your amazing content. Write killer blog posts, and showcase your stunning products  – the sky's the limit. And the best part? If you're moving from another platform, you can import your existing content into Webflow. No need to start from scratch.

If you are interested in learning how to move content from any other platform into Webflow, you can check all the Webflow Migrations that we've wrote.

  • Step 5: Launch Your Website & Celebrate

Once you're happy with your website, hit that publish button and let the world see your masterpiece. But the beauty of Webflow doesn't stop there. You can easily update your content in real time, no need for lengthy publishing processes or waiting around for developers. 

Creative Corner Tip: Have fun with the process! Building a website shouldn't feel like trying to follow a recipe that uses weird, unidentifiable ingredients. With Webflow CMS, the ingredients are clear, easy to understand, and perfect for creating a website that's exactly what you crave.

Solving Common Webflow CMS Problems

Just like any other digital platform, Webflow CMS might come with a few challenges. The good news is that most of these common problems have simple solutions. Here we’ve listed a few of the popular ones.

Problem Solution
You hit "publish" with the excitement of a kid on Christmas morning, but your site looks like it's stuck in 1999. Webflow doesn't auto-publish changes. Double-check you've clicked the magic "Publish" button after your design tweaks.
The responsive design feels more like a wrestling match than web design. Webflow's built-in grid system is your secret weapon. Think of it as a pre-built playground for crafting layouts that adapt to any screen size
Your website traffic is about as exciting as watching paint dry. Head over to the SEO settings and make sure you're using meta titles and descriptions. Don't forget to configure your XML sitemap – it's like a roadmap for search engines to find your content.
You get stuck on a complex animation and want to throw your laptop out the window. No need to suffer in silence – Webflow has a fantastic community forum and helpful support resources
You're overwhelmed by the sheer number of customization options. The platform offers a library of pre-built Webflow templates to get you started. Plus, their tutorials and online resources are fantastic for beginners.

Think of these problems as stepping stones to mastering this powerful tool. With a little patience and practice, you'll be navigating Webflow like a pro, unlocking its full potential to create a website that truly shines.

Feeling Stuck? Don't you worry, this is where the best Webflow agencies come in – your secret weapon to conquering the Webflow landscape.

screenshot of Creative Corner's Portfolio

At Creative Corner, we're passionate Webflow enthusiasts (maybe a little obsessed). We understand that every new platform has its quirks. That's why we offer a range of services – from design consultations to full-blown website builds. So, if you're feeling overwhelmed or just need a helping hand, don't hesitate to reach out.

Final words

We've wrangled enough code to know a good CMS when we see one. Webflow CMS tackles almost any project with smooth efficiency. Powerful? Absolutely. But here's the thing: it's user-friendly too. No more feeling like you need a degree in quantum physics to update a blog post.

Now, Webflow might be our current website flame (and believe us, we've tried a few!), but remember that whole "Every business is a snowflake, special and unique" cliche (insert obligatory eye roll here)? It's a cliche for a reason. The best CMS is the one that fits your specific goals, skills, and budget.

Just do your research, website warriors! Don't be afraid to test the waters with other CMS options. Don't be afraid to experiment. Remember, your CMS should be a partner in crime, not a digital ball and chain.

P.S. If Webflow ends up being your website soulmate, but you still need a spark of inspiration, check out some of the Best Webflow Website examples. 


This is Andrey. He can answer all of your questions that you haven't found answers to on this page. Just click the button below to book a meeting with him.

Still have questions? Find answers here.

What is the difference between Webflow basic and CMS?

Basic vs. CMS: Basic is free for static sites (edit code to update). CMS is paid (starts at $14/month) and lets you edit content easily without code.

Is Webflow a CMS or website builder?

Webflow type: Webflow is both! Build sites with any plan, but CMS features (easy content editing) require the paid CMS plan or above.

Is Webflow CMS worth it?

Is Webflow CMS worth it? Depends. Need a simple static site? Basic is fine. Need to update content often (blogs, portfolios, etc.)? CMS is valuable for easy editing.

Is Webflow CMS free?

Is Webflow CMS free? Nope! CMS plans start at $14/month (annual billing). The basic plan is free for static websites.

What is Webflow CMS used for?

Webflow CMS is used for creating and managing dynamic content on your website. This means you can easily add, edit, and update text, images, blog posts, products, or any other frequently changed content – all without knowing any code.