Privacy is important to us, so you have the option of disabling certain types of storage that may not be necessary for the basic functioning of the website. Blocking categories may impact your experience on the website. More information

Cross icon

These items are required to enable basic website functionality.

Always active

These items are used to deliver advertising that is more relevant to you and your interests.

These items allow the website to remember choices you make (such as your user name, language, or the region you are in) and provide enhanced, more personal features.

These items help the website operator understand how its website performs, how visitors interact with the site, and whether there may be technical issues.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
cookie icon
What is webflow thumbnail

What is Webflow: A Comprehensive Guide for Complete Beginners

June 20, 2024
Time reading
Table of contents

Ever heard someone mention "Webflow" and get that glazed look in their eyes? It sounds vaguely futuristic, like a new gadget from the future! If you're curious about this intriguing design platform but don't quite grasp what it does, then you've landed in the right spot. 

Webflow is an American company that offers software as a service (SaaS) for website creation and hosting. It's online visual editor platform enables users to design, develop, and launch websites efficiently, without the need to write any code.

In this post, we'll ditch the technical jargon and shed some light on what Webflow is, why it matters, and might even convince you it's the coolest website platform.

What is Webflow and Why should I care? 

screenshot of Webflow main hero section

Let's break down Webflow into something even a kid can understand:

Imagine you want to make a cool treehouse in your backyard, but instead of hammers and nails, you use a fun and colorful app. That app lets you drag and drop different pieces, like walls, windows, and even a slide, to design your dream treehouse. Webflow is kind of like that, but instead of building treehouses, you build websites!

In the simplest terms, Webflow is a web design tool and an web development platform with CMS, and self hosting all rolled into one. But trust us, calling Webflow a "tool" is like calling the Sistine Chapel a "ceiling" – it's a masterpiece that deserves more reverence. 

And it's not just us saying this, the undeniable popularity of Webflow speaks volumes. Its growing user base is a testament to its power and ease of use. Over 3.5 million users and 100,000+ businesses across 190 countries leverage Webflow to create stunning websites, according to its website.

But the numbers tell only part of the story. Let's delve deeper and see what makes Webflow such a compelling platform:

  • Thriving Design Community

Webflow boasts a vibrant community of over 85,000 designers and developers. This network fosters collaboration, learning, and support, ensuring you have a wealth of resources at your fingertips.

  • Exponential Growth

Data from MyCodelessWebsite show that the Webflow developer market is booming, with a projected compound annual growth rate of 23% by 2031. This rising demand reflects the increasing value businesses place on Webflow's capabilities.

  • E-commerce Powerhouse

Webflow is a force in e-commerce. Based on data from Store Leads, the number of active Webflow e-commerce stores has skyrocketed by 647.81% in just three years, with an average annual growth rate of 138.80%. This rapid rise signifies Webflow's effectiveness in building successful online businesses.

  • Global Reach

Webflow empowers businesses of all sizes to reach a global audience. The United States leads the pack with 59.9% of active Webflow e-commerce sites, but companies from 190 countries are leveraging Webflow's reach.

These statistics paint a clear picture: Webflow is a powerful platform that's here to stay. Ready to unlock its full potential? Keep reading to discover how its key features can empower your website vision.

What Makes Webflow Truly Great?

Here's the simple beauty of it: Webflow uses a drag-and-drop interface. It’s like building a website with Legos. Want a sleek navigation bar? Drag and drop. Feeling fancy with a parallax scrolling effect? Drag and drop (it's easier than it sounds, trust us).

This doesn't mean Webflow dumbs things down. Under the hood, Webflow generates clean, semantic code, ensuring your website performs flawlessly across different devices and browsers. But for those of us who don't speak fluent code, it offers a user-friendly interface that lets our creativity run wild – a win-win situation.

Now, let’s take a look at Webflow’s main features. From freedom to built-in ecommerce functionalities and advanced SEO control, it offers everything you need to build a website that not only looks stunning but also performs flawlessly:

Unleash Your Design Freedom Webflow's drag-and-drop interface lets you ditch the code and focus on what matters – your creativity.
Effortless Content Management The built-in CMS lets you easily manage dynamic content like blog posts, portfolios, or product listings with a low-code approach.
Built-in Ecommerce Functionalities Manage products, create shopping carts, and accept payments seamlessly, all within Webflow.
Advanced SEO Control Webflow gives you granular control over meta descriptions, title tags, and other SEO essentials to boost your website's visibility.
A Vast Library of Integrations Connect your favorite marketing tools, analytics platforms, and more to streamline your workflow.
Hassle-Free Hosting and Security Focus on building, not managing servers. Webflow provides secure and reliable hosting for your website.
Free Plan to Get Started The free plan lets you experiment and build smaller projects before upgrading for more features.

Ultimately, Webflow offers a powerful alternative to traditional, code-heavy website creation. Its combination of user-friendliness, comprehensive features, and secure hosting makes it a strong contender for individuals, businesses, and agencies seeking to build and manage professional websites.

What are Webflow Designer and Editor?

While both Webflow Editor and Webflow Designer empower you to build stunning websites, understanding their distinct strengths is crucial. 

  • Webflow Editor simplifies content management. You can update text, swap images, and edit layouts with a drag-and-drop interface. Its built-in SEO tools help you get found in searches. This is perfect for anyone who needs to keep their website fresh and engaging.
  • For designers, Webflow Designer unlocks complete creative control. You can design unique websites with high-fidelity control, allowing you to customize everything from fonts and animations to layouts, and breathe life into your designs with interactive elements. 

Think of it like this: Webflow Editor is like a well-maintained park with clear pathways and designated areas for activities – perfect for a relaxing stroll and enjoy the scenery. Webflow Designer, however, is like an open field bursting with creative potential. It's where you can build sandcastles, fly kites, or even craft a miniature city – the possibilities are endless, but it requires a bit more exploration and effort to navigate.

To sum it up, the editor streamlines content management, while the Designer unlocks a world of design possibilities. And the best part? You can experiment with both tools to find your perfect fit and ditch the limitations of traditional website creation.

What Kind Of Websites Can You Build With Webflow?

Now that we've explored Webflow's core features, let's dive into the incredible things you can create. Remember, this is just a taste – Webflow's versatility allows you to build practically any website you can dream up.

  • Real Estate Websites

Gone are the days of grainy photocopies. With Webflow, you can create a stunning real estate website that showcases properties in all their glory. Upload high-resolution photos, create interactive maps, and highlight key features with custom content sections. Impress potential buyers and leave a lasting digital footprint.

Immersive Visuals Showcase properties in stunning detail with Webflow's CMS.
Targeted Content Sections Highlight amenities and commute times with custom markers.
Customizable Maps Showcase school districts, energy-efficient features, etc.

Looking for inspiration for your real estate website? Explore the innovative features we designed for our client, Home2U.

  • Ecommerce Websites

Aspiring entrepreneur? Webflow empowers you to build a beautiful and functional online store. Manage your inventory, create product pages that pop, and integrate secure payment gateways – all within a user-friendly platform.  No coding knowledge is required, just pure business savvy.

Seamless Inventory Managemen Track stock, variations and set low-stock alerts.
Compelling Product Pages Design beautiful pages with high-quality photos and reviews.
Secure Payment Gateways Accept payments directly through Stripe or PayPal.

Seeing more and more online stores built with Webflow? There's a good reason for that! There's been a whopping 25.73% year-on-year increase in Webflow e-commerce websites, from Q2 2023 (9,943) to Q2 2024 (12,501), according to My Codeless Website's statistics. This surge in popularity reflects the ease and power Webflow offers in building successful online stores.

  • Blogs and Portfolios

Webflow's drag-and-drop interface makes it a breeze to create beautiful blogs or online portfolios.  Whether you're a travel blogger showcasing your adventures or a freelance designer displaying your work, Webflow lets you build a platform that reflects your unique style and personality. Keep your content fresh with the built-in CMS and watch your audience grow.

Content Management Made Easy Create and publish content, schedule posts and leverage SEO features.
Responsive Design for Every Device Websites look perfect on all devices, from desktops to smartphones.
Customization for a Unique Voice Ditch templates and create a website with your unique style.
  • Marketing and Lead Generation

Need to capture leads or promote a specific product or service? Webflow allows you to design high-converting landing pages tailored to your target audience. Craft clear messaging, include captivating visuals, and integrate forms to collect valuable customer information. Webflow gives you the tools to make a lasting first impression.

A/B Testing Optimization Optimize landing pages with data-driven insights.
Custom Forms and Integrations Capture leads and integrate with your CRM/marketing platform.
Engaging Visuals and Clear Messaging Craft attention-grabbing landing pages with clear calls to action.

These are just a few Webflow Website Examples. This platform’s flexibility allows you to build websites for businesses of all shapes and sizes. The possibilities are truly endless!

Can I build a website by myself or do I need to hire a webflow expert? 

Ah, the age-old question! Can you, a fearless entrepreneur or creative mind, build your website on Webflow or do you need to call in the big guns (a.k.a. a Webflow expert)? 

The answer, like most things in life, is a delightful "it depends." Let's break it down, shall we?

  • The Allure of Self-Sufficiency

Building your website yourself offers a sense of accomplishment that's hard to beat. Webflow, with its intuitive interface and drag-and-drop functionality, makes it easier than ever for non-coders to create stunning websites.

  • The Reality Check

While Webflow is user-friendly, there's a learning curve. Don't underestimate the time it takes to master the platform and design principles. 

  • The Time Crunch

Running a business is a whirlwind. If the thought of tinkering with website code gives you hives, then a Webflow expert is your knight in shining armor. They'll translate your vision into a website that not only looks fantastic but functions flawlessly and is optimized for search engines (because let's face it, organic traffic is kind of a big deal).

  • The Expertise Advantage

A skilled Webflow expert brings a wealth of experience to the table. They can navigate complex design challenges, ensure responsiveness across devices, and implement the latest SEO best practices – all things that can take years of practice to master yourself.

Honesty Corner: There's no shame in either approach!  Just be realistic about your time, skills, and budget. Ultimately, the best website is the one that reflects your brand perfectly and helps you achieve your business goals.
screenshot of webflow university adv

Need a Webflow team to swoop in and save the day? Check out our blog post Best Webflow Agencies in 2024 | Reviewed to discover some amazing agencies who can help you craft the website of your dreams.

P.S. If you do decide to go the DIY route, Webflow University offers a ton of fantastic resources to get you started. Just sayin'.

Screenshot of Webflow university

Why Choose Webflow Over Other Website Builders?

Yes, there are other fish in the sea. Each has its charms, but if you're after control, flexibility, and sheer power, Webflow stands out. Saying "I use Webflow" at a web designers' meetup is like walking into a biker bar and announcing you ride a Harley. Respect is given.

Is Webflow better than Wordpress and Elementor?

Look, WordPress is a classic for a reason. It's flexible and powerful. But for most folks,  the ease of use, clean design, and built-in features of Webflow make it a winner.

Except... If you're a super tech-savvy developer who thrives on customization, WordPress might be your jam. But for the rest of us design enthusiasts, Webflow is the clear winner.

Want to dive deeper? Check out our blog posts on Webflow vs Elementor and Webflow vs WordPressfor a more detailed breakdown.

Is Webflow better than Framer?

If you crave a one-of-a-kind website and content marketing is a priority, Webflow is your muse. If sales are your game and you need a platform that scales with your ambition, Framer is your golden ticket. 

Just remember, this is just a friendly nudge in the right direction. To dive deeper, check out our blog post Webflow vs Framer for a more detailed breakdown of each platform's strengths and weaknesses to help you make the best choice for your business.

Is Webflow better than Wix?

Ultimately, Wix is great for a simple, quick website, but lacks flexibility for complex designs. Webflow offers more creative freedom but requires more effort to master.

The best platform? The one that feels like an extension of you! Both Wix and Webflow have free trials, so take them for a spin and see which clicks.

Check out our blog post Webflow Vs Wix for a more detailed breakdown of website builders.

Is it really free? Webflow Pricing Explained

Can you really get something amazing for free? When it comes to Webflow, the answer is... a tricky one. 

Here's the deal. The free Webflow plan lets you design to your heart's content. You can play with layouts, dabble in animations (because who doesn't love a good hover effect?), and get a feel for the platform's awesomeness. But here's the catch: your masterpiece is essentially stuck in draft mode. You can't publish it to the World Wide Web without a paid plan (which trust us, is what you'll ultimately crave once you see your creation come to life).

Now, some people might be tempted to try some creative hacks to get around this. Let us tell you from experience, it's not worth the hassle. You'll end up with a website that feels unfinished, and frankly, a little embarrassing.

So, is Webflow truly free? Not quite. But is it worth the investment? Absolutely. Just think of it as a cost-effective way to unleash your inner design genius.

Honesty Corner: The free plan is fantastic for dipping your toes into Webflow's design magic. But if you're serious about building a website that showcases your awesomeness (or your client's), you'll eventually need to upgrade. The good news? Their paid plans are surprisingly affordable, especially considering the design muscle you get.
screenshot of webflow's pricing model

Final words 

If you’ve made it to the end of this guide, congratulations. Your reward? A deeper understanding of Webflow and the potential it holds for anyone brave enough to conquer the learning curve!

If you've enjoyed this blend of information, sarcasm, and mild existential dread, welcome to our community! Here at the Creative Corner Web Agency, we live, breathe, and occasionally curse in the language of Webflow. We're here to help you transform your dreams into a website that converts like crazy (and looks amazing doing it).

Ready to take the first step towards website domination? Let's chat!


This is Andrey. He can answer all of your questions that you haven't found answers to on this page. Just click the button below to book a meeting with him.

Still have questions? Find answers here.

What is Webflow used for?

Webflow lets you design, build, and launch websites visually without needing to code. It's great for creating anything from blogs and portfolios to e-commerce stores and landing pages.

Is Webflow free or paid?

Webflow offers a free plan with limited features. Paid plans unlock functionalities like content management systems (CMS) and custom code access.

What is the downside of Webflow?

While flexible, Webflow has limitations on some aspects like design complexity and total content volume (depending on the plan). Additionally, some advanced functionalities might still require custom code.

Is Webflow better than coding?

For many users, Webflow offers a faster and more user-friendly way to build websites compared to manual coding. However, for highly complex sites or those requiring very specific functionalities, coding might still be necessary.

Is Webflow good for SEO?

Webflow websites can be optimized for SEO using best practices. It offers clean code and good control over website structure, both important for search engine visibility.