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Webflow vs. WordPress [2024] - Which One is Better?

June 20, 2023
Time reading
10 min
Table of contents

WordPress has been around for over 15 years, powering more than 40% of the web. However, a robust competitor has emerged: Webflow. It’s a new platform, but it’s quickly gaining popularity thanks to its intuitive interface and drag-and-drop design tools. So which is right for you? In this article we will compare Webflow vs WordPress and give you the right answer.

1. Webflow vs WordPress Features OverviewπŸ‘οΈ

Β Even though they offer similar services, both platforms are entirely different. Explore a quick overview of Webflow and WordPress features below:

Feature Comparison Webflow Wordpress
Ease of use βœ”βœ”βœ”βœ” βœ”βœ”βœ”βœ”βœ”
Customizable βœ”βœ”βœ”βœ”βœ” βœ”βœ”βœ”βœ”
Pre-Made Templates βœ”βœ” βœ”βœ”βœ”
Number of Users βœ”βœ”βœ”βœ”βœ” βœ”βœ”βœ”
SEO Optimisation βœ”βœ”βœ”βœ”βœ” βœ”βœ”βœ”βœ”
Blogging βœ”βœ”βœ”βœ” βœ”βœ”βœ”βœ”
E-commerce βœ”βœ” βœ”βœ”βœ”βœ”
Animations βœ”βœ”βœ”βœ”βœ” βœ”βœ”βœ”βœ”
Visual, drag-and-drop design βœ”βœ”βœ”βœ”βœ” βœ”βœ”βœ”
Security βœ”βœ”βœ”βœ” βœ”βœ”βœ”
Integrations βœ”βœ”βœ”βœ” βœ”βœ”
Learning Curve βœ”βœ”βœ”βœ”βœ” βœ”βœ”βœ”

2. Webflow vs WordPress: Ease of Use πŸ’»

Both platforms offer easy website designing and building even if you don’t know anything about coding and they both are very popular among businesses. There is no doubt about their differences, so to give you a clear example of which is the better solution we will go through a full comparison of both CMSs.

2.1. Webflow Ease of Use πŸ’»

  • Choose templates or build from scratch.
  • Customize elements effortlessly with drag-and-drop.
  • Access pre-built templates and design elements.
  • Make real-time changes with the visual editor.
  • Host on Webflow or export for external hosting.

Learning Webflow development and how to use it is relatively easy, as it's an intuitive platform. To get started, you simply need to register for a Webflow account.

When you join Webflow, the platform customizes your experience based on your needs. You can create your website from scratch or use a preset template. The drag-and-drop builder gives you full control over your site's elements and styles. You can add dynamic content like blog posts using Webflow's CMS functionality. It's user-friendly with a drag-and-drop interface, pre-built templates, and design elements. No need to start from scratch.

Webflow project dashboard overview
Designing in Webflow (Source: Webflow)

In addition, Webflow offers a visual editor that allows users to see their changes in real-time, making it easy to experiment and iterate on their designs. The platform also has a powerful CMS (content management system) that makes it easy to manage content and update websites on the go. If you want to know how you can migrate your WordPress website, you can check out our step-by-step process about migrating from WordPress to Webflow.

To make your Webflow website live, you have two options:

1. You can pay Webflow for hosting if your site is dynamic (e.g., a blog or eCommerce store).

2. You can export your site's static code and host it anywhere. Though the blog content editor is not as flexible as WordPress's block editor, Webflow allows easy insertion of images and videos.

2.2. WordPress Ease of Use πŸ’»

  • User-friendly and beginner-friendly, powers 40% of websites.
  • Enhance your site quickly with themes and plugins.
  • No HTML/CSS is needed, smaller learning curve.
  • Manage sites easily in the WordPress dashboard.
  • Advanced users can experiment with website code.

WordPress is a highly popular platform among bloggers and businesses, with over 40% of all websites online using it. One reason for its popularity is that it is open-source, meaning that the source code can be modified and redistributed by anyone. This allows for a collaborative community of developers to continuously improve the platform.

Additionally, WordPress is designed to be user-friendly and easy to use, even for beginners without technical knowledge. The interface is intuitive, and tasks such as adding a new design or function to your website can be completed quickly and easily by downloading themes or plugins.

It has a smaller learning curve, especially if you're not familiar with HTML and CSS, Creating a WordPress website involves purchasing web hosting. Installing the WordPress software, can be easily done through simple installer tools provided by most web hosts. Once installed, you can manage your site from the WordPress dashboard, where you can control the design of your site by installing themes and plugins that offer visual, drag-and-drop editing.

To create content, you can use the WordPress Gutenberg editor, which uses a block-based system to make it easy to set up multi-column designs and add elements such as buttons.

You can manage all of your site's content, settings, and users through the dedicated screens within the WordPress dashboard, without needing to know any code. However, if you are an advanced user, you still have access to the underlying code of your site.

Both WordPress and Webflow are great options for building a website, and the choice depends on the user's specific needs and preferences. WordPress is more suitable for those with some knowledge of HTML and CSS who need more control over their website's code, while Webflow is a better choice for those who want a more user-friendly and intuitive experience.

Of course, there are always alternative choices when it comes to selecting a website building platform. Some may offer greater ease of use, but they come at a price. For instance, Wix is relatively user-friendly compared to others, yet it may lack certain functionalities. They all have their strengths and weaknesses. For instance, some are better suited for blogging, while others excel in building real estate websites, and so on. The most crucial aspect is to make a wise choice before embarking on the creation process.

WordPress Gutenberg Editor Showcase
Gutenberg editor in Wordpress (Source : Wordpress)

2.3. Webflow vs. WordPress Ease of Use Comparison SummaryπŸ’»

Both WordPress and Webflow are great options for building a website, and the choice depends on the user's specific needs and preferences.

WordPress is more suitable for those with some knowledge of HTML and CSS who need more control over their website's code, while Webflow is a better choice for those who want a more user-friendly and intuitive experience.

3. Webflow vs. WordPress - Ecommerce Comparison πŸ›’

Both of the platforms can help you create a stunning e-commerce website. However, both CMSs offer slightly different functionalities when it comes to customization.

Webflow WordPress
βœ” Seamless integration with shipping management systems and easy setup of payment acceptance.

βœ” Full customization options for a unique and high-end look.

βœ” Engaging and interactive shopping experience through powerful interactions and animations.
βœ” Powerful customization options through WooCommerce.

βœ” Wide range of extensions, themes, and services available.

βœ” Large community support.
✘ Limited availability of extensions and plugins.

✘ Smaller community support and ecosystem.

✘ Requires more advanced technical expertise for setup and configuration.

✘ Higher complexity, especially for beginners.

✘ Potential for slower performance compared to Webflow.

3.1. Webflow E-commerce πŸ›’

Webflow now offers a built-in e-commerce platform that allows you to create and manage your online store entirely within Webflow. This makes it easier than ever to get started with e-commerce, and it gives you complete control over the design and functionality of your store.

It's very rapid and straightforward to incorporate Stripe and begin accepting payments right away. What sets Webflow apart is the ability to fully customize the design of the shopping cart, automated transactional emails, shop product pages, and more, giving your online store a high-end and unique look that stands out from the rest.

Transforming your website into an e-commerce site is as simple as clicking a few buttons and selecting a particular e-commerce template.

Webflow get started with e-commerce page overview
Webflow for Ecommerce (Source: Webflow)

3.2. WordPress e-commerce πŸ›’

Choosing WordPress for an e-commerce website is a viable choice, but it requires more advanced technical expertise to achieve the desired outcome. WordPress utilizes WooCommerce as its e-commerce plugin, which is a powerful tool but can be more challenging to configure than Webflow.

WooCommerce is incredibly customizable, catering to your specific needs, whether you're selling subscriptions, gym classes, or luxury cars. You can tailor your store to match your brand and vision, and with the WooCommerce Marketplace, you have access to hundreds of vetted extensions, themes, and services to help you get started.

WooCommerce website page overview
WooCommerce's Homepage (Source: WooCommerce)

3.3. Webflow vs WordPress E-commerce Comparison SummaryπŸ›’

Regarding e-commerce stores, Webflow and WordPress are both excellent website solutions. However, Webflow surpasses WordPress in terms of simplicity of setup and customization.

4. Webflow vs WordPress SEO ComparisonπŸ”§

When considering what website-building platform to use, you also have to keep in mind SEO optimization. Webflow has a better native SEO value than WordPress, with the ability to easily add meta descriptions and titles within the interface. It also offers features such as canonical tags and 301 redirects, which are essential for optimizing web pages for search engine rankings.Β 

While you can use WordPress plugins for search engine optimization, it requires more technical skills to manipulate the same features available in Webflow.

Webflow WordPress
βœ” No-code website development with modern optimization features.

βœ” Better e-commerce functionality, SEO improvements, and responsiveness.

βœ” Built-in options for optimizing meta tags, header tags, and alt tags.

βœ” Direct editing of HTML and CSS for granular control over technical SEO.

βœ” Clean and streamlined code for improved website speed and SEO rankings.
βœ” Widely-used site-building tool with beginner-level SEO optimization features.

βœ” Flexible with easy integration of various SEO plugins and tools.

βœ” Customization options for title tags, meta descriptions, and URL structures.

βœ” Easy updates, blog integration, and low upfront costs.
✘ Limited availability of plugins and third-party integrations.

✘ Smaller ecosystem and community support compared to WordPress.
✘ Reliance on platform plugins and third-party tools for SEO optimization.

✘ Potential conflicts and compatibility issues with plugins.

✘ Default themes and templates may have bloated code, impacting website speed and SEO rankings..

4.1. Webflow SEO πŸ”§

Webflow is a top-tier website-building tool that offers modern optimization features for businesses. It's a no-code website development and content management system, which means you can visually create your website without relying on coding.

Google recognizes responsive design as an authoritative domain, making it an essential factor for businesses.

While there are benefits to code-based websites, a no-code design such as Webflow offers better e-commerce functionality, SEO improvements, and responsiveness for most businesses. That's why we highly recommend Webflow as our go-to platform for website development.

To be completely honest with you, we think that WordPress is like a dinosaur when it comes to SEO compared to Webflow. It's slow, clunky, and outdated. Webflow, on the other hand, has made significant improvements to its native SEO capabilities in recent years. Its new features (block editor-based schema markup and sitewide SEO settings) make it easier to optimize your WordPress website for search engines.

4.2. WordPress SEOπŸ”§

WordPress is a widely-used site-building tool with beginner-level SEO optimization features. It offers flexibility for easy integration of SEO plugins like Yoast SEO and SEOPress, providing features such as meta descriptions, keyword analysis, and XML sitemaps. Customization options include editing title tags, meta descriptions, and URL structures, which greatly influence search engine rankings.Β 

However, relying on platform plugins and third-party tools for SEO optimization in WordPress can lead to conflicts and compatibility issues. Additionally, default themes and templates often contain bloated code, negatively affecting website speed and SEO rankings.

5. Webflow vs WordPress Themes and Templates ComparisonπŸ–ŒοΈ

Both WordPress and Webflow offer a wide range of free themes and templates that make website design accessible to anyone, regardless of their coding abilities. WordPress refers to these design options as themes, while Webflow refers to them as templates.

Webflow vs. WordPress Free Themes
WordPress 30000+
Webflow 1500+

5.1. Webflow Templates πŸ–ŒοΈ

Webflow has 46 free templates available, and premium templates that range from $19 to $149. In comparison, the WordPress media gallery provides a more sophisticated experience due to access to a vast assortment of free and premium themes and plugins.

Webflow templates page overview
Webflow Templates (Source: Webflow)

5.2. WordPress Themes πŸ–ŒοΈ

The official WordPress themes directory has roughly 5,000 free WordPress themes, and third-party developers have over 10,000 free and premium designs.

The procedure of installing new themes has been simplified in WordPress. Themes from can be installed straight from the admin area, and third-party themes can be uploaded in ZIP format.

WordPress themes page overview
WordPress Themes (Source: Wordpress)

6. Webflow vs. WordPress Hosting & Security πŸ“‘

When creating a website, it's crucial to choose a platform that can offer robust security and reliable hosting services. In terms of security, both platforms have their unique strengths and weaknesses.Β 

While Webflow has an integrated SSL certificate and automatic backups, WordPress offers a plethora of security plugins and frequent updates to keep your site secure.

6.1. Webflow Hosting & Security πŸ“‘

  • Complete hosting services, handling server maintenance, security, backups, and updates.
  • Security with SSL encryption, DDoS protection, and continuous monitoring.
  • Daily backups are performed for data safety and quick recovery if needed.

6.2. WordPress Hosting & Security πŸ“‘

  • WordPress requires self-hosting, providing control but also responsibility for server maintenance, security, backups, and updates.
  • Security plug-ins are available to enhance website security.
  • Regular updates of WordPress software and plug-ins are important to prevent security risks and vulnerabilities.

6.3. Webflow vs WordPress Hosting & Security SummaryπŸ“‘

In terms of security & hosting both platforms offer pretty solid options. However, it strongly depends on what level of experience you have when it comes to creating websites.Β 

WordPress is fully customizable with plugins and every website could become secure. The downside is if you are not well educated about how it is done and which plugins are best you might not secure it well enough.Β 

On the other hand, Webflow offers comprehensive hosting services and manages all the other aspects of having it secure, on top of it you are provided with a customer support team assisting you whenever there is an issue.

7. Webflow vs. WordPress Pricing 🏷️

Webflow offers a free plan for hobbyists and students, while WordPress is completely free to use. This makes both platforms accessible to everyone, regardless of budget. However, if you want to use up all of their potential you can’t get a freeway around it.

Webflow is a free website creation and design platform, but you must sign up for a paid plan to make your website accessible to others. Webflow offers two types of plans, Site and Workspace plans, with a Site plan required for every website hosted on their platform.Β 

To use WordPress, you need to pay for web hosting, which can cost as little as $5-$10 per month for a small site with low traffic, but for high-traffic sites, you may need to spend $20 or more per month.

7.1. Webflow Pricing for Site Plans 🏷️

  • Basic Plan: Free Custom Domain, Unlimited Bandwidth, Video Storage, SEO Features for Site Visibility
  • CMS Plan: Free Custom Domain, Video Storage, Premium Integrations, and Blocks, Professional Email from Google, Fully Integrated E-Commerce
  • Business Plan: Free Custom Domain, Video Storage, No Commerce Transaction Fees, Checkout on Your Domain, Customer Accounts
  • ‍Advanced Commerce Plan: Free Custom Domain, Video Storage, Abandoned Cart Recovery, Gift Cards, Sell Subscriptions
Webflow site plan pricing screenshot

7.2. E-commerce Plans: 🏷️

  • Standard eCommerce Plan: Includes features from Webflow's CMS plan.
  • Plus eCommerce Plan: Custom price, includes features from the Business plan, 0% transaction fee.
  • Advanced eCommerce Plan: Custom price, includes features from the Plus plan, 15 staff accounts, and unlimited yearly sales.
Webflow site plan pricing screenshot

7.3. Webflow Pricing for Workspaces Plans 🏷️

  • Starter: Includes 1 seat and 2 unhosted sites.
  • Core: Includes up to 3 seats, 10 unhosted sites, billing permissions, custom code, and code export.
  • Growth: Includes up to 9 seats, unlimited unhosted sites, publishing permissions, custom code, and code export.
  • ‍Enterprise (Custom Plan): Custom seat limits, unlimited unhosted sites, publishing permissions, custom code, code export, advanced security, performance, and customer success.
Webflow workspaces pricing plans for in-home teams

Webflow offers two types of plans, namely site plans and workspace plans. The primary difference is that workspace plans are charged per account instead of per website.Β 

Workspace plans are geared towards developers and designers who offer Webflow development services to clients or use them for internal purposes. The pricing for the plans is divided into in-house and freelance/agency sets.

Webflow Workspaces pricing plans for freelancers

7.4. WordPress Pricing 🏷️

  • Recommended WordPress hosting: Starts at $14.99 per month.
  • Hosting for high-traffic sites (over 100,000 visitors per month): $20 or more per month.
  • Web hosting and a domain name are necessary expenses for running a WordPress site.
  • Premium themes and plugins may require additional payment.
  • Cost of premium themes and plugins: $10 to $100+.
  • Basic setup cost for a WordPress site: $50-$75 per year.

8. Final Thoughts on Webflow vs WordPress DebateπŸ’­

When it comes to choosing between WordPress and Webflow in 2024, it's important to weigh the pros and cons of each platform.

For example, WordPress is free and has a lower learning curve, but at what cost? Your precious time and energy. t's always in need of repairs and updates, and its endless plugins and themes can be overwhelming.Β 

Webflow, on the other hand, is easy to use, packed with features, and gives you everything you need to succeed online (buil-it e-commerce, SEO, analitycs tools, etc). It also offers better out-of-the-box performance optimization, which means you can make your site load faster without the need for manual effort.Β 

So when it comes to choosing between WordPress and Webflow in 2024, it's a no-brainer for us: Webflow all the way.


This is Andrey. He can answer all of your questions that you haven't found answers to on this page. Just click the button below to book a meeting with him.

Still have questions? Find answers here.

Can Webflow replace WordPress?

No, it will not replace it entirely, however, it is one of the best alternatives to this day on the market for website builders

Does Webflow need coding?

Webflow is a no-code platform, however, if you want to have a professional website you will need the assistance of pretty experienced designers and developers who could implement code into your website.

Is Webflow or WordPress better for SEO?

Which is better suited for SEO is a controversial topic. Webflow is entirely created with the intent of creating an SEO- friendly website. Wordpress on the other hand needs plugins in order to make an SEO-friendly website.

Why should I switch from WordPress to Webflow?

There are a lot of advantages when switching to Webflow. It provides clean, responsive, and SEO-friendly websites, but in the end, is a personal decision which SaaS platform to be used when creating a website.

Which is More secure Webflow or WordPress?

Webflow is highly committed to ensuring the security of its users' websites, and it employs a variety of measures to achieve this goal… These measures include SSL encryption, distributed denial of service (DDoS) protection, daily backups, and continuous monitoring to detect and address potential security risks.