About Google Tag Manager
Google Tag Manager is a powerful tool, which can unlock valuable insights into visitor behavior, campaign performance, and conversion rates, propelling your site to new heights of success. It acts as a centralized hub for all your website tags, consolidating them into a single, easily accessible interface. All of this eliminates the need for tedious code editing, allowing you to manage your website integrations with unprecedented ease.
Webflow Google Tag Manager Integration - Step-by-step process:
Sign up for GTM
With a Google account already in place, the process is a breeze. Simply add your company name to begin.
Create your container
The heart of your tag management journey - it will hold all your variables, triggers, and tags.
Add the tracking code to your Webflow website
You will need access to the code of your website. Paste the code parts exactly where are pointed in the instructions. Login to Webflow, open your project's settings, and find the Custom Code tab, where you will have to paste the code
After that, click the Save & Close button to finalize the process.
Isolate production traffic
Isolate production traffic data from the staging URL by creating a Google Analytics filter to exclude staging ISP domains, in order to test your website in a more realistic environment.
Expand your variable arsenal with fresh additions
Start by creating reusable variables that will simplify your tag management.
Pro Tip: Initiate your Google Analytics tracking adventure by adding your tracking ID to a new Constant variable.
GTM's complex setup and configuration can be overwhelming for those with limited technical knowledge. Accurately assembling tags, triggers, and conditions is crucial to prevent data collection errors and website performance issues.
Technical Expertise Required
GTM demands technical knowledge for setup and configuration. Businesses without in-house expertise may need external support.
Undestarnding of coding
Use already created tags
Streamline tag creation and deployment by utilizing reusable tag templates.
Minimize page load time
Minimize page load time by optimizing tag implementation and reducing the number of tags loaded on each page.
If it’s too technical hire an expert
If in-house technical expertise is limited, consider hiring a developer or agency for GTM and Webflow integration support
Read our most asked questions from Real Estate companies.