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Strategy + Design + Development

Our carefully crafted process delivers award-winning websites.

Thanks to the years of experience we have, we managed to create a great foundation of work. Our proven 4-phase approach to web design projects allows us to achieve high-quality outcomes and full transparency towards our clients.
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Let’s talk
Phrase 1

Discovery

01
01

Fill out our form

After receiving your submission form and learning more about your business and goals, we’ll decide if we are a good fit for you. If we can help you, we’ll reach back to you with an invite for the next step.
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02

Discovery Call

Our initial consultation will be dedicated to establishing your current landscape and future objectives, scope of work, timeline, and budget. We will give you an overview of all phases of a typical project. We may schedule a follow-up meeting to further discuss the scope of your project.
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03

Scope of work & proposal

After our discovery call, we will put together a customized proposal with a tailored scope of work outline based on your business-specific needs and goals. We’ll set a realistic timeline, and budget proposal.
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04

Onboarding

Once the proposal is approved and we receive the down payment, you’ll be invited to your custom dashboard where we keep track of everything. We keep everyone on track through a simple communication plan and a one-on-one dedicated point of contact.
Phrase 2

Strategy

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05

Pre-build Discussions

The next step is to schedule a Kick-Off call to go over the following topics and ensure we have all the information necessary to help grow your business before moving forward into the next phases.

Things we will discuss & analyze:
• Current brand ID & assets
• Website purpose & goals
• User flow
• Main Competitors
• Target Clients
• Inspirations - Likes and dislikes
• Website pain points
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06

User persona and User Journey

In order to solve problems, reach your goals, and build a more user-oriented website, we create user personas that help us identify your ideal customers and what they need from your product or service. Well-defined personas enable us to efficiently identify and communicate user needs and create a sleek user experience, that you can use later for marketing purposes.
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07

Information architecture, tags, and URLs

We will help you plan your new sitemap and map out the new customer journey of your website.

Our team will help you identify your major visitor types and how to guide them through the content intuitively, directing them to the information they need. We will look at your current URL and on-page SEO structure so we can plan ahead. We may analyze your site data metrics, if you have any, in order to help optimize your Information Architecture.
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08

Art direction & content planning

Our Art director will determine the best way to visually represent your brand, and we’ll discuss and shape the types of artistic elements to use on the project, including art and photographs, 3D, animations, etc. After that, we’ll go into the content planning phase where we craft a bold content strategy and storytelling that better explains your brand’s vision.

This will allow us to go directly into the design phase with a strong sense of purpose and understanding.
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09

Copywriting & Messaging

Our goal is to create an authentic storyline to guide your users through your website and make your business evolve. We’ll work with you prior to the design phase to revamp, re-write or co-write new copy depending on your needs.
Phrase 3

Design

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Wireframes & UX Design

After completing the strategy process, we'll go into creating Wireframes –  an important step to achieving exceptional user experience design. This set of diagrams that consists of simple lines and shapes represents the skeleton of a website, user interface (UI), and core functionality.
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11

Moodboard

Once you review & approve the Wireframes, our top design priority is to create meaningful & strategic general creative direction as a base for your webpage’s aesthetic. This will typically be in the form of a Moodboard where we’ll put together a collection of images, graphics, color palettes & typography. The main goal here is to define a visual language for your webpage, gather inspiration, and articulate the look and feel of your brand.
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12

Design, revise, approve

Approving the Moodboard allows us to move into designing the home page and only after approval we move to all other pages. We design each page out in a tool like Figma or Abode XD and then run each page through 2-3 collaborative revision rounds with our in-house team.

Once all design assets have been completed and approved, we'll be ready for our Webflow development.
Phrase 4

Build

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13

Webflow development

After you approve the designs, we’ll transition the tone of the project towards development. You'll be able to watch every step of the way via a live preview link of our work. Each page will be tracked, developed, reviewed, and approved.
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14

Custom development

This is the phase where we handle all “custom development” that we have discussed in the discovery session. This includes API Integrations, Custom Forms, Membership Sites, E-commerce, Log-in, Large content migration, etc…
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15

On-page SEO

These On-Page SEO attributes we will make sure are built into your project:

  • Meta Tags & descriptions
  • Image Optimization & Alt text
  • XML sitemaps
  • OpenGraph
  • Robots.txt
  • 301 Redirects
  • Proper HTML structure
  • Page speed optimization
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16

Quality Assurance(QA)

When the design and development of your website are finished, our Quality Assurance Specialist makes sure that the overall project scope meets the requirements by going through every section of the website - checking if there are mistakes that need to be corrected or bugs that need to be fixed.

  • Cross-browser tests
  • Responsive tests
  • Broken link checks
  • Accessibility tests
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17

CMS Training & Launch

One step before launching your webpage, we’ll show you the main functionalities of the CMS, for example: how to add new content managers, upload images, modify the text, etc.

We’ll help you set up the hosting and domain and transfer the website to your Webflow account or your own hosting of choice.
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18

Maintenance & Support

During the first month of launching your website, we’ll be available to answer any questions, and/or fix any issues. After that period of time, you’ll be charged by the hour.

A Dashboard,
Dedicated to Your Project

We keep track of the workload with a dashboard where you can find a clear timeline and an easily digestible view of all stages until launch. You’ll be able to review, revise and approve everything we do along the way. Our proven project management gives you full transparency on every step of the project.

Client Dashboard Demo

Have an idea? Let’s get it done.

Book a call at a convenient time. Or fill out the form, and we'll contact you.