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Webflow Logo and Unbounce logo thumbnail

Webflow vs Unbounce: Exploring All the Differences & Similarities

January 2, 2024
Time reading
7 min
Table of contents

As a web agency, we've seen our fair share of website builders and landing page creators. And while there are many options out there, two names consistently stand out: Webflow vs Unbounce. Today, we're breaking down the key differences between these two platforms, giving you a clear picture of which one might be right for you.

1. Unbounce vs Webflow - Features Comparison👁️

Unbounce and Webflow are both website-building platforms that offer a wide range of features, but they have different strengths and weaknesses. They offer powerful tools for building stunning websites and landing pages, but they cater to different needs and skill levels.

Webflow is a no-code website builder that allows anyone to create professional-looking websites without writing a single line of code. It's perfect for designers, freelancers, and small businesses who want to take control of their online presence without having to hire a developer.

Unbounce is a landing page builder that focuses on creating high-converting landing pages. It's perfect for marketers who want to drive more traffic and generate more leads.

If you are interested in this type of posts, you may also be interested in our articles on comparing Webflow with Figma, Elementor and Squarespace.

Without further ado, let's summarize the key differences between Webflow and Unbounce:

Feature Webflow Unbounce
Primary focus All-in-one website building Landing page optimization
Target audience Designers, freelancers, small business owners Marketers, Marketing Agencies
Skill level Beginner to advanced Beginner to intermediate
Pros Intuitive design, extensive template library, advanced design features, e-commerce capabilities Conversion-focused templates, A/B testing, integration with marketing tools, AI-powered Smart Traffic
Cons Can be overwhelming for beginners Limited design flexibility compared to Webflow

2. Webflow vs Unbounce - Ease of Use Comparison💻

  • Unbounce is a drag-and-drop dream and has a gentle learning curve.
  • Webflow offers many design options and customization flexibility, but this power comes with a steeper learning curve.

Unbounce is generally considered to be easier to use than Webflow. This is because Unbounce's drag-and-drop builder is more intuitive and because Unbounce has a smaller learning curve.

Webflow, on the other hand, is a more powerful tool that offers more flexibility in terms of design and customization. However, this power comes at a cost, as Webflow can be more difficult to use for beginners.

3. Unbounce vs Webflow - Ecommerce Comparison🛒

  • Unbounce has a more data-driven approach, with an A/B testing feature that helps you optimize your pages for maximum conversions.
  • Webflow's ecommerce capabilities are constantly improving and give you the power to create fully customized online stores.

If your main focus is lead generation and clicks, then Unbounce is the way to go. Their conversion-focused templates and A/B testing features make it easy to optimize your landing pages for conversions.

Webflow, on the other hand, falls a bit short in this area. While they offer some e-commerce integrations, their focus is more on creating fully customized websites.

4. Unbounce vs Webflow - SEO Comparison🧰

  • Unbounce helps you optimize your landing pages for search engines, making them more visible to potential customers.
  • A platform for SEO enthusiasts, Webflow gives you more control over your SEO efforts.

Webflow’s built-in SEO tools are more powerful and comprehensive, and it makes it easier to create high-quality content that is optimized for search engines. Unbounce also offers some SEO tools, but they are more limited than Webflow's. If you are searching for a really good SEO website buidling platforms, we recommend you to check out our Webflow vs WordPress comparison.

Here is a table summarizing the key differences between Webflow and Unbounce in terms of SEO:

Feature Webflow Unbounce
SEO tools Comprehensive Limited
SEO-friendly page structure and content Yes Yes
SEO reporting Detailed Comprehensive

5. Webflow vs Unbounce - Integrations Comparison🔗

  • Unbounce integrates with a variety of popular marketing tools, making it easy to track your campaigns and measure your results.
  • With a slight edge in integrations, Webflow offers a slightly wider range of integrations with popular ecommerce platforms.
Webflow integrating with shopify, bigcommerce,woocommerce

Both Unbounce and Webflow offer a variety of integrations with popular marketing tools. For example, integrating Webflow with HubSpot can help you enhance your conversions. Moreover, Webflow also has a slight edge in this area, as it offers more integrations with popular e-commerce platforms as well.

Feature Webflow Unbounce
Number of Integrations Wide range of integrations There are not as much of integrations
E-commerce Wide range of e-commerce integrations, including Shopify, WooCommerce, and BigCommerce A limited number of e-commerce integrations

To sum it up, for businesses that need to integrate with a variety of e-commerce platforms, Webflow is the better choice. For businesses that primarily need to integrate with marketing tools, Unbounce is a good option.

6. Webflow vs Unbounce - Design Comparison🎨

  • Unbounce's builder is visually intuitive, making it a breeze to design beautiful landing pages.
  • Webflow's drag-and-drop builder is more powerful and flexible, allowing you to create more complex layouts and designs.

Both Unbounce and Webflow offer drag-and-drop builders that make it easy to create custom landing pages. However, Webflow's builder is more powerful and flexible, as it allows you to create more complex layouts and designs.

Feature Webflow Unbounce
Design flexibility Powerful and flexible Intuitive and user-friendly
Visual interface A blend of visual and code-based More visually focused
Ease of use For experienced designers Beginner-friendly

7. Webflow vs Unbounce - Pricing Comparison💰

Webflow starts from $14 per month and has a free trial and a free plan
Webflow site plans pricing
Webflow pricing screenshot for ecommerce
Unbounce starts from $74 per month and has 14 days free trial, after sign up.
Unbounce pricing screenshot

Both Unbounce and Webflow offer a variety of pricing plans to fit different budgets. However, Webflow's pricing is generally more expensive than Unbounce's. A performance price, Unbounce's pricing reflects its advanced features and effectiveness in generating leads.

8. Closing The Debate Between Webflow And Unbounce🗨️

To sum up, let's dive into the strengths of each platform and see which one emerges as the ultimate design champion.

What makes Webflow so great?

  • The most powerful no-code building platform for websites
  • Has built-in CMS
  • Webflow’s responsive design will make your website look good on all devices, including desktops, tablets, and smartphones
  • Webflow's SEO tools help you optimize your website for search engines
  • Extensive educational resources

What makes Unbounce so great?

  • A User-friendly interface, allows quick access to all of its main features for creating landing pages
  • Provides more flexibility and customization than Webflow
  • Have more tracking abilities than Webflow
  • Unbounce integrates with a variety of popular marketing tools, such as email marketing services and CRMs.
  • A/B testing

As a web agency, we prefer Webflow for our clients who need a fully customized website with a lot of design flexibility. However, we also recommend Unbounce for our clients who need a simple and easy-to-use platform that can help them generate leads and clicks.

With Ubbounce you can focus on new leads and landing page optimization. With Webflow you can focus on new leads, landing page optimization, and everything in between.

Ultimately, the best way to decide which platform is right for you is to try them both out and see which one you prefer. If you have any questions, please don't hesitate to contact us. We'd be happy to help!


This is Andrey. He can answer all of your questions that you haven't found answers to on this page. Just click the button below to book a meeting with him.

Still have questions? Find answers here.

Which platform is better for A/B testing?

Unbounce is specifically designed for creating high-converting landing pages, and it excels in A/B testing. It offers a built-in A/B testing tool that allows you to easily create and run split tests, analyze results, and optimize your pages based on performance. Webflow also supports A/B testing, but it requires integration with third-party tools like Google Optimize. This adds an extra step and may not be as seamless as Unbounce's native A/B testing functionality.

Which platform is better for SEO?

Both Unbounce and Webflow offer features that can help improve your website's SEO. However, Unbounce is generally considered to be more SEO-friendly out of the box. It provides built-in SEO tools like title tags, meta descriptions, and open graph tags, and it also ensures that your pages are mobile-friendly, which is a crucial factor for SEO ranking. Webflow also allows you to customize SEO elements, but it may require more manual effort to ensure optimal SEO practices.

Which platform is better for mobile optimization?

Both platforms are responsive and adapt to different screen sizes, making them suitable for mobile devices. However, Unbounce takes mobile optimization a step further. It offers features like built-in mobile-specific templates and A/B testing options for mobile-only variations. Webflow also allows you to customize mobile layouts, but it may not be as streamlined for mobile optimization as Unbounce's dedicated mobile features.

Which platform is easier to use?

Unbounce is generally considered to be easier to use for beginners due to its drag-and-drop interface and comprehensive tutorials. It's designed for non-technical users to create high-converting landing pages without extensive coding knowledge. Webflow, on the other hand, offers more flexibility and customization options, but it may require more technical expertise to master. It's a good choice for those who want more control over their website design and functionality.

Is Webflow good for landing pages?

Yes, Webflow is a user-friendly and feature-rich platform for creating high-converting landing pages. Its drag-and-drop interface, extensive library of templates, and built-in features like forms, ecommerce, analytics, and integrations make it an excellent choice for businesses of all sizes. Webflow's responsive design and SEO optimization ensure that landing pages are accessible to a wide audience and rank well in search results.